Product Marketing Manager

Cover is a fast-growing insurtech startup that leverages AI to make insurance and pension accessible, transparent, and optimized - for individuals and businesses.

We’re looking for a Product Marketing Manager to shape our product’s voice and own the user communication journey. In this role, you’ll craft the narrative across our AI chat and messaging channels, ensuring every interaction feels human, sharp, and engaging.

What you will do

• Own the User Journey: Design and manage the end-to-end communication sequences—including Email, WhatsApp, and SMS—to guide users from sign-up to conversion.
• Master the Copy: Write and refine all product-related content, from AI chat interactions to micro-copy and automated nurture flows.
• Optimize the Experience: Monitor how users interact with our messages and iterate to improve engagement and clarity.
• Collaborate Across Teams: Work closely with Product and Marketing to ensure a consistent voice and seamless messaging across the entire platform.

Who we're looking for

• A high-impact communicator capable of simplifying the complex and driving engagement through words.
• 3+ years of experience in Product Marketing, UX Writing, or Content Strategy.
• Hands-on experience with marketing automation and CRM tools to build and manage multi-channel communication sequences.
• A practical mindset with the high ownership needed to lead a domain and execute in a fast-paced environment.