Freelance B2C Growth Lead

Job Title

Freelance B2C Growth Lead

Nexus is a bootstrapped, dynamic startup building a platform that enables organizations to create custom digital wallets quickly and efficiently, without development.

Today, our core value proposition focuses on consumer benefits and discounts, powering digital consumer clubs for organizations, nonprofits, and closed communities. In a short time, we’ve brought together a meaningful number of active organizations, all operating on the same product and data infrastructure.

Each organization has a different usage and marketing context, but all rely on one shared platform. We are now looking to strengthen our B2C growth activity, deepen engagement with end users, and improve overall profitability.

Lead and execute Nexus’s B2C Growth and Marketing activity, with a clear focus on increasing usage, conversions, and profitability.

The role includes building, managing, and optimizing data-driven marketing systems based on segmentation, automation, and lifecycle thinking; planning and running seasonal and cross-organization campaigns; and working closely with the product to connect value propositions with monetization — with full ownership of real business results.

We’re looking for a freelancer who wants to grow with us — starting lean and building something meaningful together.

This role is for someone with:

• Proven experience
• High ambition and strong execution skills
• Reliability and ownership
• A genuine passion for growth, marketing, and building systems

This is not a role for someone looking for “just another client.” We’re looking for a professional partner who can help us build a well-oiled growth engine, not just run campaigns.

Requirements

• 3–5 years of experience in Digital Marketing / Growth / B2C Marketing
• Hands-on experience with customer clubs, loyalty programs, or consumer communities
• Strong familiarity with E-commerce environments
• Planning and managing seasonal campaigns (holidays, sales periods, consumer events)
• Experience with CRM, marketing automation, and funnels
• Practical understanding of measurement, profitability, and ROI
• Proven ability to own business KPIs and influence outcomes

Strong Advantages

• CRO / UX mindset for improving conversion
• Building automations with Make / Zapier
• Advanced use of AI tools for marketing and operations
• Hands-on paid acquisition experience (Meta, Google)
• Experience building scalable marketing systems (not one-off campaigns)
• Working with multiple audiences or organizations on a single platform
• Familiarity with Wix, InforU, SendPulse, Monday
• Experience working with startups or fast-growing companies and managing lean, changing budgetsץ
  

Nexus is an early-stage, bootstrapped company, and we want to be transparent:there is no high base retainer at this stage. We expect the time and effort required to reach jointly defined goals.At minimum, this role requires one full working day per week, with real involvement, availability, and ownership.

That said, there is real upside.

Our platform currently aggregates an engaged audience of ~100,000 community members, with the ability to market discounted products and services where demand already exists — across different margins and verticals — on a single infrastructure. This creates strong opportunities for experimentation, optimization, and meaningful monetization.

We are looking for a long-term partner and are open to building a generous, success-based compensation model that grows with results.

Engagement can be based on one or a combination of:

• A basic monthly retainer / Per-campaign compensation
• Significant success-based fees tied to performance and profitability

The model will be built together, transparently and fairly, with the goal of creating a long-term, win–win partnership.

We’re looking for a Freelance B2C Growth Lead to help us build a scalable, data-driven growth engine for a consumer loyalty platform in growth mode.  If you’ve worked with E-commerce, loyalty programs, automation, and care about real business results — let’s talk.