Product Marketing Manager

Tel Aviv, Israel

Marketing

Hybrid

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About Us

Shapes is on a mission to reinvent how companies run their people operations in the AI era. We’re building the world’s first truly AI-native people platform, a single place where HR processes come together, get customized in minutes, and actually run themselves. We’re a small, fast-moving team that loves building ambitious things with a bias for action. If you want to shape the foundation of something big, not just plug into an existing machine, this is the place.

About The Role

We’re looking for our first product marketing hire. You'll own how the world understands what we build—from positioning to campaigns to sales assets. You’ll turn our product into messages that make prospects stop scrolling and customers want to champion us. You'll work directly with leadership, shape GTM strategy, and build systems that didn't exist before. High autonomy, high impact role, for builders looking to join something big early on.

What You’ll Do

• Own positioning and messaging strategy—conduct market and user research, translate insights into narratives that differentiate us and resonate across channels and lifecycle stages
• Write high-converting copy for landing pages, ads, emails, social, and web content that moves prospects through the funnel
• Drive go-to-market for launches—educate customers, drive adoption, and turn features into compelling stories
• Create sales enablement assets: pitch decks, one-pagers, case studies, ROI calculators, competitive positioning
• Produce product marketing materials including demos, launch assets, and customer stories
• Run experiments and optimize—test campaigns, messaging, and lifecycle flows using performance data
  
  

• 5+ years in product marketing, growth-focused content marketing, messaging, or similar, at a fast-paced B2B SaaS company
• Strong instincts for copywriting, messaging and positioning—you’re able to stand out in competitive, crowded markets
• Proven ability to create high-impact assets across formats: landing pages, social ads, sales decks, email campaigns, case studies, and more
• Exceptional storytelling skills that bring clarity and emotion to complex ideas
• Experience turning customer insights into powerful narratives that resonate with buyers, and help GTM teams win
• Data-driven mindset—you test, measure, and optimize relentlessly
• Great collaborator–collaborating seamlessly with Product, Sales, Leadership, and other Marketing functions
• Startup-ready: resourceful, scrappy, thrivers in ambiguity, and a TRUE owner