Head of PPC - Digital Agency

This is a unique opportunity to lead Zap’s PPC unit as a full business operation, managing a team of PPC specialists and owning paid acquisition performance for thousands of SMB clients.

The role combines leadership, client-facing responsibility, and large-scale paid media operations powered by automation and AI.

Key Responsibilities:

• Lead the PPC unit end-to-end, with full ownership of strategy, execution, budgets, performance, and people.
• Work directly with SMB clients, ensuring performance alignment, insights delivery, and clear business value.
• Manage, develop, and scale a team of PPC professionals, including hiring and coaching.
• Own large-scale PPC activity across Google Ads, Meta, and additional paid channels, managing performance at scale.
• Drive automation and AI-based optimization across bidding, targeting, creatives, and budget allocation.
• Collaborate closely with Sales, Product, Marketing, and Data teams to ensure integrated client performance.

Requirements:

• 5+ years of hands-on PPC / performance marketing experience – must.
• Leadership experience managing PPC teams – must.
• Strong understanding of automation, smart bidding, and AI-driven optimization tools.
• Experience working directly with SMB clients – strong advantage.
• Strategic, execution-oriented leader with excellent communication skills.
• Background in performance marketing agencies or digital service providers – strong advantage.