Lead Designer

We’re Hiring: Lead Designer

📍 Tel Aviv | Full-time

About the studio

Fine Line is a design studio for branding and user experience, based in a hip (but not too hip) part of Tel Aviv. We design with people in mind – not just users or consumers. We partner with people and companies driven by vision, authenticity, and values, to create work the world actually needs. Our practice sits at the intersection of culture, society, and technology, and our process is grounded in clarity, depth, and long-term thinking. We see design as a way to shape meaning, relationships, and impact – not just aesthetics.

About the role

We’re looking for a Lead Designer to take on a meaningful role at the heart of the studio’s creative practice. This position begins well before execution. It involves shaping direction, framing problems, and taking responsibility for how ideas are translated into coherent, thoughtful, and distinctive visual systems. The Lead Designer is a true partner in strategic thinking, concept development, and the formation of visual languages across branding and experience design.

You’ll be involved throughout the full design process – from early strategy and concept, through defining and refining visual systems, to guiding execution. The role calls for a broad perspective, the ability to sharpen ideas to their core, and the confidence to lead design processes with sensitivity to context, culture, and people.

A central part of the role is articulating design thinking: building strong conceptual presentations, structuring visual narratives, and presenting work in a way that makes ideas clear, compelling, and convincing – both internally and externally. This is a core responsibility, not a supporting skill.

This is not an execution-only role. It’s a position with real influence over projects, processes, and the studio’s overall design standard.

Requirements

• At least 6 years of professional experience in the design field, including a minimum of 2 years in senior or lead roles, with responsibility for design leadership.
• Ability to build and lead brand strategy processes, including distilling purpose, values, and point of view, and defining a clear, consistent, and distinctive brand personality, as well as translating strategic insights into narrative, tone, and design principles.
• Proven experience leading end-to-end design processes, from early ideation and concept development through execution.
• Strong conceptual and strategic thinking, combined with high-level craft and execution skills.
• Ability to articulate and present design thinking: building conceptual presentations, structuring visual narratives, and delivering presentations in a clear, compelling, and confident manner.
• Strong collaboration skills, with the judgment to know when to lead and when to step back.