Marketing Manager

We are looking for a hands-on Marketing menager to lead the launch and ongoing presence of a new consumer brand (FMCG) entering the Israeli market.

This is a marketing leadership role for someone who can think, create, execute and manage – end to end.

About the Brand

• A new FMCG brand entering the Israeli market

• Will be sold both online (DTC) and through major national retail chains

• Launching into a competitive category with a clear ambition to build strong brand presence fast

• Social and content are core growth engines, not supporting channels

The Role

You will own the brand’s social, content and creator ecosystem from day one.

• Shaping how the brand looks, feels and behaves on social

• Turning brand strategy into a concrete, working content system

• Leading creators, content production and media activation

• Running with a challenging market-entry budget and making it work smart

You are, in practice, the marketing lead for social and content.

Content & Channel Management

• Full ownership of the brand’s social channels

• Hands-on involvement in copy, visuals, publishing and quality control

• Ensure consistency in tone, visual language and storytelling

Creators & Influencers

• Build and manage a network of creators and influencers

• Brief, guide and activate creators in an ongoing, structured way

• Oversee light productions and UGC-driven content

Media & Budget Ownership

• Manage and activate paid social media to support growth and visibility

• Work with limited budgets and maximize impact

• Decide what gets boosted and why – based on content performance

What We’re Looking For

• Strong experience in FMCG, consumer brands or lifestyle brands

• Proven ability to build social presence from scratch

• Creative thinker with a strong visual and cultural sense

• Hands-on executor – not afraid to get into the details

• Experience working with creators and influencer ecosystems

• Comfortable owning responsibility and making decisions

• Someone who enjoys building, not maintaining

Think you’re a good fit?

Send your CV and a short note about relevant experience to [email / DM].