Performance Marketing Operations Manager (Hands-on)

About the role

We’re looking for a highly organized, systems-driven Performance Marketing Operations Manager to run the day-to-day operations of our paid media activity and help scale it into a structured, repeatable growth engine.

This is not a “classic media buyer” role. You can be an ex media buyer, but the core of the job is operational ownership: building the operating system around performance marketing, keeping execution tight, improving workflows, and driving consistent growth. You will still be hands-on in the platforms, especially at the start.

Our focus is performance marketing across e-commerce, search, and additional scalable channels.

• Own and operate campaigns on Meta Ads and Google Ads end-to-end
• Launch, optimize, and scale campaigns based on clear KPIs (ROAS, CAC, revenue, profit, etc.)
• Manage budgets, pacing, testing plan, and performance troubleshooting
• Work closely with creative and landing pages to improve CTR, CVR, and overall efficiency

• Build a structured operating system: briefs, task flows, naming conventions, QA checklists, approvals, and post-launch routines
• Create weekly and monthly cadence: performance reviews, experiment pipeline, planning, and prioritization
• Set up reporting hygiene: consistent dashboards, metric definitions, and actionable insights
• Coordinate execution across stakeholders (creative, design, web, analytics), keep timelines and deliverables on track
• Identify bottlenecks and fix them with process, documentation, and automation

• Manage freelancers/agencies where needed
• Build hiring plan and structure for the paid media function
• Help recruit, onboard, and eventually manage a team as we scale

• Proven hands-on performance media buying experience on Meta Ads and Google Ads, must
• Strong understanding of performance marketing fundamentals: testing, optimization loops, measurement, scaling
• Extremely organized: you can run multiple workstreams without losing details
• Highly systematic: you build processes, document them, and make the team faster over time
• Ownership mindset with strong execution and follow-through

• Hands-on experience with Bing/Microsoft Ads
• Experience with Taboola / Outbrain
• Experience with Programmatic buying
• Experience building and managing a performance marketing team
• Experience working with data tools (dashboards, BI, GA4/GTM), and collaborating with analytics

• Smooth, reliable day-to-day execution across Meta + Google with clear processes and QA
• Predictable growth through a consistent testing and optimization pipeline
• Clear reporting, clear priorities, and fast decision-making
• A scalable operating system that supports adding people and channels without chaos

• A strong ex media buyer who wants to take ownership beyond the ads manager
• Someone who loves structure, process, and making teams perform consistently
• A growth-minded operator who wants to build a team over time