Marketing Manager - FMCG

A leading FMCG company is seeking a Marketing Manager to join its marketing unit.

This role is suited for an experienced marketing professional from FMCG, OTC, cosmetics, or personal care sectors, with a strong background in consumer marketing and category-level responsibility.

The position offers an opportunity to take ownership of a defined product domain and contribute to the growth of a strategic area within a dynamic and evolving business environment.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies and annual work plans for a defined product area.
• Own the full marketing mix, including advertising, digital channels, e-commerce, and in-store activations, with a strong consumer-centric approach.
• Drive the development and successful market launch of new products, in collaboration with cross-functional teams.
• Lead marketing aspects of new product initiatives, from early-stage concept development through launch and commercialization, guided by consumer insights and category trends.
• Collaborate closely with cross-functional partners and contribute to the development of marketing capabilities within the team.

Qualifications:

• Proven experience as a Senior Brand Manager or Category Manager, preferably within food & beverages, OTC, cosmetics, or personal care.
• Strong background in consumer goods marketing; experience in health & wellness, beauty, or FMCG is a significant advantage.
• MBA degree — an advantage.
• High-level proficiency in Hebrew.

Additional Information:

• Hybrid position.
• Offices located in the central region, with convenient access from major transportation routes.