VP Finance

VP Finance and Operations

We are a fast-growing B2B2C startup looking for a dynamic VP Finance and Operations to join our leadership team. This is a hands-on role for someone who thrives in fast-paced environments and wants to help shape the financial backbone of a scaling company. You will be both a strategic partner to the CEO and management team, and a builder of the day-to-day finance function.

What you’ll do

● Financial Leadership – Own all aspects of finance, including cash flow and reporting.

● Strategic Partnering – Work closely with the CEO and management to shape strategy and support growth.

● Investor & Board Relations – Prepare financial reports, dashboards, and updates for investors and the board; support fundraising.

● Compliance & Risk Management – Ensure compliance with local regulations, tax, and audit requirements.

● Legal and HR Oversight – Manage contracts, commercial agreements, and negotiations; coordinate with external legal counsel on corporate, commercial, and employment matters.

● Hands-On Execution – Manage payroll, expenses, and day-to-day financial, HR, and Admin operations.

What we’re looking for

● 5–8 years of finance experience, ideally in startups, SaaS, or B2B2C environments.

● Strong background in P&L management, and cash flow optimization.

● Experience setting up scalable processes and working with limited resources.

● Knowledge of Israeli tax, accounting, and regulatory landscape.

● A mix of strategic mindset and hands-on execution — comfortable moving between high-level strategy and daily details.

● Strong communicator who can translate numbers into insights for stakeholders.

● Experience in fundraising and investor relations