Business Analyst Team Lead

Brief Description:

We’re looking for a data-driven and people-focused Business Analyst Team Lead to guide the analytical direction and day-to-day execution of MyVegas. In this role, you’ll mentor analysts, elevate analytical standards, and turn complex player and product data into clear insights that influence feature development, monetization strategy, and overall game performance. You’ll work closely with product, economy, CRM, and engineering partners to support experimentation, monitoring, and data integrity, ensuring the team delivers fast, reliable, and impactful analysis that drives MyVegas forward.

Duties And Responsibilities

Team Leadership & Development

Lead the MyVegas analytics team through day-to-day execution, coaching, and development. Strengthen analytical and experimentation skills, uphold best practices in analysis and data governance, and ensure priorities align with product needs and live-ops demands. Support hiring and onboarding to help new analysts integrate quickly.

Product & Feature Optimization

Own the end-to-end experimentation process and ensure statistical rigor. Evaluate features, progression systems, and economy changes while generating insights into player behavior, retention, spend patterns, and VIP activity. Partner closely with PMs, game designers, and monetization teams to guide hypotheses, refine concepts, and optimize CRM campaigns and live-ops events.

Performance Measurement & Monitoring

Oversee and evolve key KPIs across engagement, monetization, retention, and economic health. Manage daily dashboards, real-time monitoring, and alerting systems to surface trends and anomalies quickly. Build accessible dashboards and deliver clear performance reviews to stakeholders. Ensure release readiness through data validation and collaboration with product, engineering, and QA.

Cross-Team & Stakeholder Collaboration

Serve as the central analytics partner for MyVegas across product, design, CRM, UA, BI, and studio leadership. Work with DS, DE, and infrastructure teams to leverage shared models and tools, and contribute learnings that support alignment and best-practice sharing across the casino portfolio.

Requirements

• 4+ years of hands-on analytical experience, with a strong preference for experience in gaming analytics.
• 2+ years leading data analysts and/or economists, including coaching, prioritization, and day-to-day leadership.
• BA/B.Sc. in a quantitative field such as Statistics, Mathematics, Engineering, or Economics.
• Strong SQL proficiency, with experience working on large and complex datasets.
• Structured, methodological approach to analytics, enabling clear, reliable, and impactful insights.
• Excellent analytical and problem-solving abilities, with strong attention to detail and data quality.
• Strong communication skills, capable of simplifying complex concepts and presenting clear, actionable insights to product and business partners.
• Solid understanding of free-to-play and social gaming, including monetization mechanics, player behavior, and core game loops.
  
  

Advantages

• M.Sc. or advanced degree in a quantitative discipline.
• Experience with scripting languages (Python, R) for analytics, modeling, or automation.
• Background in mobile gaming or social casino, with exposure to VIP behaviors, economy design, or feature experimentation.
• Experience with data visualization tools such as Looker, Tableau, Mode, or PowerBI.
• Familiarity with A/B testing frameworks, experiment design, and statistical evaluation.
• Experience working with AI or ML tools to accelerate insights, automate processes, or support data-driven personalization.
  
  

This is a hybrid role based in our Tel Aviv office, with three on-site workdays per week.

About PLAYSTUDIOS

PLAYSTUDIOS is the developer and operator of award-winning free-to-play casual games for mobile and social platforms. The company’s collection of original and published titles is powered by its groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS brings together beautifully designed mobile gaming content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com

PLAYSTUDIOS is an equal opportunity employer. Applicants will be considered regardless of their sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military or veteran status, or other protected category under the law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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