Head of Marketing

Company Description

Fans Legacy builds officially licensed kids’ toys for the world’s biggest football clubs — helping parents pass their passion to the next generation. We’re a seed-stage company with strong early traction, now focused on building repeatable, scalable growth.

We’re looking for a Head of Marketing who lives in Ads Manager, thinks in funnels, and is obsessed with performance. This role reports directly to the CEO and is fully hands-on.

What you’ll own

Performance & Growth (Primary)

• Own Meta Ads end-to-end: strategy, structure, testing, scaling (UGC, statics, creators)
• Be accountable for revenue, CAC, ROAS, and growth efficiency
• Hands-on execution — you will be inside Ads Manager regularly
• Expand and support additional paid channels (Google, TikTok)
• Turn creative and data into clear learnings and next actions

Creative Execution (Critical)

• Translate performance insights into clear creative briefs
• Work closely with creators, video editors, designers, and agencies
• Know what makes a winning hook, angle, and structure — even if you’re not the one editing
• Push for volume, speed, and iteration

Lifecycle, Retention & CRO

• Own Email & SMS (Klaviyo): flows, campaigns, segmentation
• Drive conversion rate optimization across the funnel: landing pages, PDPs, and checkout
• Identify friction points and opportunities using data (funnels, cohorts, A/B tests)
• Turn insights into fast tests — copy, structure, offers, and creative

What this role is not

• Not a brand-only or storytelling role
• Not a people-management role (no in-house team at this stage)
• This is a hands-on execution role in a fast-growing startup environment

This is a startup execution role with real ownership.

Who we’re looking for

Must-have

• Strong DTC performance marketing background
• Deep hands-on experience with Meta Ads
• Proven track record scaling paid acquisition profitably
• Experience working with creatives, agencies, and UGC
• Comfortable owning results, not just strategy

Comfortable operating with high ownership, pace, and accountability

Nice to have

• Experience with Google Ads / TikTok Ads
• Consumer brands experience
• Kids, toys, gifting, or licensed products experience
• Marketplace / Amazon exposure

What we offer

• Fast-growing startup with global partnerships.
• A senior, high-impact role with real ownership
• Direct access to decision-making (working with Founders & CEO)
• Competitive salary
• Clear growth path to VP Marketing / CMO
• A fast-paced environment where execution matters