Marketing Analyst

Waves Audio is a world leader in professional audio processing, known for its industry-standard software & hardware that empower creators, musicians, producers, engineers, and audio professionals worldwide.

We are looking for a Marketing Analyst supporting the Digital Marketing team by delivering performance analysis, insights, and improvements to measurements across channels. The role combines marketing analytics, campaign optimization, and hands-on work with core marketing and tracking tools.

The analyst works daily with the Digital Marketing team and receives technical guidance from the Data & Analytics team.

Key Responsibilities

• Analyze campaign performance, conversion funnels, user behavior, and marketing effectiveness.
• Provide insights and recommendations to improve ROI, targeting, and measurement accuracy.
• Manage and operate Google Analytics and Google Tag Manager, including event tracking and validation.
• Support performance optimization for Google Ads and Meta Ads.
• Manage predictive analysis tools.
• Operate the Marketing Orchestration platform in collaboration with the team.
• Collaborate with the Data & Analytics team on data extraction, enrichment, and troubleshooting.
• Create dashboards, recurring reports, and ad-hoc analyses.
• Contribute to audience segmentation and performance tracking.
• Ensure high-quality tracking and reliable measurement across marketing systems.

Requirements

• At least 2 years of experience in a professional analyst role.
• Strong proficiency in SQL.
• Proficiency in Google Analytics and Google Tag Manager.
• Proven experience with Google Ads and Meta Ads.
• Experience in campaign measurement and performance analysis.
• Experience with BI tools (Power BI, Looker, Tableau).
• Knowledge in newsletter metrics, analysis, and customer journeys.
• Ability to extract insights and translate data into business recommendations.
• Strong understanding of marketing metrics and funnels.
• Strong analysis abilities to connect data with business insights.

Preferred

• Experience with predictive models or marketing automation.
• Knowledge of attribution models.
• Experience in B2C, SaaS, or eCommerce.
• Basic knowledge of JavaScript/HTML/Node.js for tracking-related tasks.

Advantage: Familiar with the world of professional audio, recording, studios and related