Head of Finance / Sr. Financial Controller

About Us:

GNO Partners was founded by Gal and Ouriel, who built and exited two successful brands from scratch for almost 8-figures.

We help Amazon FBA sellers in scaling their businesses by implementing our proven systems and strategies. We have worked with over 600 brands in the last 3.5 years and currently have more than 280 active clients.

We are not a "Done-For-You" agency but rather a consulting firm with a 'Done-With-You' service model. We provide hands-on expertise to help our clients improve profits and revenues while integrating complete systems, processes, and frameworks so they can scale and manage their Amazon brand independently, like top operators.

We’re currently doing around $800k/month in revenue and growing (growing 3.5x YoY). Our clients rely on us to help them scale profitably, and we expect the same discipline in our own numbers.

We’re optimizing and building a tight, data-driven finance function and are looking for a Senior Financial Controller to own our internal finance machine: clean books, tight collections, accurate commissions, and clear visibility into LTV and unit economics. This is not a basic bookkeeping role.

Your Mission

Own the finance function and build a boring, reliable system that gives leadership clean, on-time numbers and zero surprises. You’ll lead a small existing team and upgrade the processes.

Current team you’ll manage:

• 1 part-time bookkeeper (freelance)
• 1 VA focused on collections & admin
• 1 existing controller.

Core Outcomes

You will be accountable for:

• Closing the month within 3 business days with accurate P&L, balance sheet, and cash flow.
• Maintaining 95%+ collections within 14 days and a clear overdue pipeline.
• Delivering error-free commission runs for sales and CSM teams (<1% adjustments).
• Maintaining a clean, reconciled view of LTV, churn, and gross profit per customer for decision-making.
• Proactively improving profitability by identifying profit leaks, unnecessary spend, and quick-win optimizations.
• Continuously upgrading our data tracking and reporting so leadership has simple, reliable metrics to make faster, better decisions.

What You’ll Do

Accounting & Reporting

• Own QuickBooks: chart of accounts, monthly close, Stripe & bank (Mercury) reconciliations.
• Produce monthly finance package: P&L by product, cash flow, key variances.

Revenue, Collections & Commissions

• Reconcile Pipedrive (sales), Stripe, and bank data into a single source of truth (Currently it's Smartsheet).
• Design and run a structured collections process with the VA.
• Calculate and QA monthly commissions for AEs and CSMs from standardized templates.

Data & Decision Support

• Maintain a client master database (status, start/end, owner, pricing).
• Track and report LTV, churn, and gross profit per client / cohort.
• Support leadership with analysis on pricing, payment terms, and compensation changes.

Team & Process Management

• Lead and upskill the bookkeeper and VA; delegate clearly and enforce checklists.
• Continuously simplify and improve systems; eliminate duplicate sheets and manual chaos.

Automation, Systems & CFO-Level Strategic Impact

• Build and own an automated finance stack that minimizes manual work, errors, and close time.
• Optimize existing data flows between Pipedrive, Stripe, QuickBooks, and reporting tools using Zapier, Make, or similar platforms.
• Act as a strategic finance partner to leadership with clear visibility into profitability, LTV, churn, and unit economics by client avatar and cohort.
• Identify and recommend improvements in pricing, packaging, payment terms, and compensation structures to drive higher margins and stronger cash flow.

Requirements

• 5+ years in controllership / senior accounting / finance-ops roles.
• Experience with recurring revenue (coaching, SaaS, agency, or similar).
• Experience working in a B2B service or SaaS company with annual revenue exceeding $10M.
• Strong hands-on skills with QuickBooks, Stripe (or similar processors), and spreadsheets.
• Very tech savvy with Google Sheets or Excel, reporting, and automation tools such as Zapier or Make to build smart integrations and reduce manual work.
• Proven track record owning month-end close, commissions, and collections.
• High attention to detail, process-driven, and comfortable setting standards and saying “no” to bad data.

What Success Looks Like in 90 Days

• Month-end close runs on a clear calendar and hits deadlines consistently.
• Commissions and collections are predictable and trusted by sales and CSMs.
• A simple weekly finance dashboard shows cash, collections, DSO, churn, and LTV clearly.
• Core finance workflows are automated, significantly reducing manual work and errors.
• Cohort-based LTV and unit economics are clearly calculated and used in decision-making.
• Cash collections improve with clear visibility into DSO.