Mobile User Acquisition Manager

Tap Mobile is one of the world’s fastest-growing mobile app companies, transforming innovative ideas into elegant software solutions. With over 350 million downloads across our apps, we're looking for a User Acquisition Manager to join our growing team and drive success through search-based platforms.

This role requires expertise in Google App Campaigns, Apple Search Ads, and scaling successful mobile apps. If you thrive in a data-driven, fast-paced environment and are passionate about mobile app growth, we’d love to hear from you!

Responsibilities:

• Hands-on campaign management for search platforms like Google Ads (UAC), Apple Search Ads, and others.
• Execute and manage multi-million dollar campaigns / large-scale campaigns for mobile apps across search-based platforms, ensuring optimal performance and ROI.
• Develop and implement strategies for scaling successful apps while maintaining efficiency and achieving KPIs.
• Create and analyze data-driven reports, drawing actionable insights to drive growth and improve results.
• Conduct A/B testing to measure performance uplift and optimize conversion rates.
• Monitor and optimize campaign performance based on data, trends, and industry benchmarks.
• Stay up-to-date with developments in mobile advertising platforms and identify new growth opportunities.
• Collaborate with the creative team to develop high-performing ad assets tailored to the platform and audience.

Must have:

• 4+ years of experience in mobile user acquisition with a focus on search platforms.
• Proven expertise in managing Google UAC campaigns and Apple Search Ads with budgets exceeding $1M.
• Strong familiarity with Firebase, mobile attribution tools (e.g., Adjust, AppsFlyer), and campaign analytics.
• A deep understanding of the app ecosystem and experience scaling successful mobile apps.
• Highly technical and analytical: ability to dissect ad performance and make data-backed decisions.
• Hands-on experience optimizing campaigns on platforms like Google Ads, Apple Search Ads, and other search-based channels.
• A proactive, self-directed approach to managing performance, identifying trends, and driving results.