PPC Media Buyer

PPC Media Buyer

ClixScale, an online media company, is looking for a creative and analytical PPC Media Buyer to promote our unique products.

You will be the first in a team, responsible for creating, managing and optimizing paid direct response and content marketing media campaigns, across multiple digital platforms.

Responsibilities

Build ClixScale’s Media strategy from the ground up.

Develop strategy to launch the company’s activity on native ad channels.

Create and execute paid media campaigns.

Constantly A/B test different buying methodologies in order to craft the most profitable process possible.

Work closely with the advertisers, publishers and bi teams to maximize ROI.

Open and manage new native media platforms.

Improve user funnels and maximize spend with new marketing tools.

Manage relationship with account manager on the platforms and companies you work with.

Work closely with the editorial and creatives teams to maximize content CTR.

Must-Have Skills

2+ years in Media Buying roles in one or more of the following sectors: content marketing, publishing, online advertising/e-commerce, ad tech, and marketing.

Proven experience managing campaigns at large scale on native ad channels – crucial for the position.

Experience managing campaigns at one or more of the following: Taboola/Outbrain/Yahoo Gemini/Zemanta/Facebook.

Ability to project (and hit) results on a weekly, monthly, quarterly and yearly basis.

Superb analytical and organizational skills.

Excellent time management skills – ability to juggle a large workload, while working at a consistently high standard of quality.

Proficiency with web analytics tools like Google Analytics.

Excellent written and verbal communication skills in English.

Character Traits

Carry a “Why Not” mentality to create new opportunities that do not exist today

Strong internal motivation to get things done and adapt to change

Excellent storyteller with effective communication skills

Agile and Sales Leader DNA

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