Marketing Manager (Acquisition & Brand - for Canopy.us)

Canopy.us (part of Netspark, located on the border of Petah Tikva) is the leading AI-powered app that protects families and adults from harmful online content. This is a unique opportunity to be part of a mission-driven, innovative company at the forefront of AI for Good.  

What You Will Do

• Oversee our agencies in day-to-day acquisition and growth activity for Canopy across Meta, Google, Apple Search Ads and other paid channels.
• Help plan, launch and optimize campaigns to hit KPI targets (installs, trials, subscriptions, CAC), including creative testing, audience testing and funnel optimization.
• Work with data and product to make sure tracking is accurate, reports are reliable and insights turn into concrete actions.
• Help manage and develop brand assets, including the website, landing pages, UGC and social content, in collaboration with designers and content creators.
• Monitor KPIs and prepare clear, actionable insights and recommendations for the marketing team and leadership.

Requirements

• 2 to 4 years of hands-on experience in performance or growth marketing for B2C products, ideally for consumer apps.
• Strong practical experience with Meta and Google Ads (campaign setup, optimization and reporting).
• Familiarity with analytics and attribution tools such as AppsFlyer, GA4, Power BI, Apple Store Connect or Google Play Console. You do not need all of them, but you should be very comfortable learning new tools and working with data.
• Experience working with agencies or external vendors (creative, media or analytics).
• High level of English and Hebrew.
• Bachelor’s degree in a relevant field is an advantage.