Product Marketing & Growth Lead

We’re looking for a Product Marketing & Growth Lead who can translate advanced cybersecurity and networking technologies into clear, compelling stories - and turn those stories into measurable growth.

In this role, you’ll own both product marketing and demand generation, shaping how we position our platform and how we bring it to market. You’ll collaborate closely with Product, Engineering, and GTM teams to craft messaging, build campaigns, and create content that drives adoption and accelerates pipeline.

If you thrive in fast-moving environments, enjoy building from zero, and love owning both strategy and execution- this role is for you.

What You’ll Own

Product Marketing

• Define and refine product positioning, messaging, and value propositions.
• Lead market, customer, and competitive research to inform strategy and differentiation.
• Develop high-impact sales enablement tools: pitch decks, battlecards, one-pagers, datasheets, and more.
• Partner with Product & Engineering to communicate deep technical capabilities with clarity and precision.
• Collect customer and field insights to continuously improve product storytelling.

Growth & Demand Generation

• Build and execute multi-channel lead generation campaigns.
• Own top-of-funnel strategy including ICP definition, audience targeting, and campaign iteration.
• Create product-focused content that sparks awareness and drives demand- webinars, blogs, case studies, whitepapers.
• Track and optimize funnel metrics to guide decisions and improve performance over time.

Who You Are

• 4+ years of Product Marketing, Growth Marketing, or Demand Generation experience in B2B SaaS or cybersecurity.
• Exceptional storyteller who can simplify complexity without losing depth.
• Hands-on creator who can write, execute, and iterate independently.
• Comfortable partnering with R&D and GTM teams to bring features and capabilities to market.
• Analytical mindset with experience interpreting market, user, and campaign data.
• Operates well in a dynamic, early-stage environment and enjoys building from scratch.
• Curious, proactive, and excited about shaping a category-defining security company.

Why Join Us?

You’ll be joining an early-stage, high-momentum cybersecurity startup tackling one of the biggest challenges in modern security. You’ll have a direct impact on product understanding, go-to-market execution, pipeline creation, and strategic direction. Your work will shape how customers discover us, understand us, and adopt our technology.