Senior Marketing Manager - Vehicle

yad2 isn’t just Israel’s leading marketplace - we’re redefining the way people buy, sell, and explore vehicles online. Serving millions of users across both B2C and B2B, our mission is to make the automotive marketplace smarter, faster, and more seamless.

We’re looking for a strategic, data-driven, and highly motivated Senior Marketing Manager to shape the future of yad2’s Vehicle vertical. In this role, you’ll lead the marketing vision for one of Israel’s most dynamic and competitive categories, driving growth and awareness across both consumers and business partners.

What You Will Be Doing

• Own the end-to-end marketing strategy for the Vehicle vertical across B2C and B2B audiences
• Lead performance-driven, agile marketing initiatives: rapidly launch campaigns, experiment, analyze results, optimize touchpoints, and aggressively scale winning initiatives
• Analyze user behavior, funnels, and market trends to generate insights and continuously optimize the customer experience and all marketing touchpoints for strong, performance-focused results across buyers, sellers, and business partners
• Collaborate with Product, Sales, Customer Success and shared-services teams (Brand, Research, Data) to align business goals, improve conversion and ensure seamless execution
• Work on retention, monetization, and engagement initiatives across the vehicle lifecycle for both B2C and B2B audiences
• Cross-functional leadership - working effectively with diverse teams to drive meaningful results
• Drive marketing P&L with a strong focus on CAC, CPL, ROAS, and lead quality
• Design and implement account-based marketing programs for B2B clients, creating scalable systems that increase engagement, retention, and ROI
  
  

• 5+ years of hands-on marketing experience
• Strategic thinker with strong analytical skills, sharp attention to detail, and proven experience in managing growth funnels, lead pipelines, and performance KPIs
• Hands-on and results-driven execution
• Deep understanding of product marketing and marketing automation – an advantage
• Strong communication and cross-functional skills
• Experience in the automotive industry - an advantage
• Experience in marketplace or e-commerce environments - an advantage