Head of Digital Marketing

Our client, a rapidly growing early-stage startup backed by prominent investors, is looking for a Head of Digital Marketing to take full ownership of its digital growth engine. The company has already launched a successful beta product in the B2C finance domain — a platform that blends top-tier UX, gamification elements, and an AI/ML-driven backend.

This is a key leadership role: you will manage a team of ~5 from day one, with additional headcount approved, while also staying hands-on in acquisition and growth activities.

What you'll do

• Own the end-to-end digital marketing strategy across all channels (paid acquisition, organic, social, content, lifecycle, partnerships).
• Lead, mentor, and scale a multidisciplinary marketing team.
• Build and optimize user acquisition funnels, with a strong focus on performance marketing.
• Analyze data to drive ROI-positive decisions and improve CAC/LTV ratios.
• Collaborate closely with Product, Design, and Data teams to craft compelling user journeys.
• Execute hands-on campaigns in paid media when needed.
• Develop the brand’s digital identity and positioning in a highly competitive market.
• Introduce experimentation frameworks (A/B tests, creative testing, funnel optimization).

Requirements

• 5–7+ years of experience in digital marketing, ideally in B2C environments.
• Proven track record in performance marketing and growth at scale.
• Experience managing and scaling teams (minimum 3–5 direct reports).
• Strong analytical skills; proficiency with attribution tools, data dashboards, and marketing analytics.
• Hands-on expertise with paid channels (Meta, Google, TikTok, etc.).
• Experience working in startups or fast-paced environments — ability to build while running.
• Strong understanding of UX-driven funnels, user psychology, and data-backed decision making.
• Bonus: background with fintech, gaming/gamification, or AI-driven products.

About the product

A next-generation consumer finance platform that merges intuitive design, gamified experiences, and machine-learning-powered personalization to help users manage and grow their financial wellbeing.

If you’re a strategic thinker who also loves rolling up your sleeves — and you want to help shape a category-defining product from the ground up — we’d love to hear from you.