Head of Culture

Company Description

Lee Petra Grebenau Couture House, established in 2010, is a renowned luxury fashion brand from Israel, specializing in exquisite bridal and evening gowns. Known for its signature craftsmanship and handsewn embroideries, the brand uses the finest materials to create custom-made bridal gowns crafted uniquely for each client. Celebrated worldwide, the couture house partners with exclusive bridal boutiques, attracting sophisticated clientele who value quality and a one-of-a-kind experience. Its founder, Lee Grebenau, combined her passion for fashion and art with her family’s textile heritage to create this globally recognized label.

Role Description

We are looking for a Head of Culture to shape, protect, and evolve the internal soul of the house, through storytelling, brand language, and cultural narrative.

This is not a traditional HR role and not a people management position.

This role sits closer to brand building and cultural direction.

The focus is on defining and expressing the inner world of Lee Petra Grebenau: its values, rituals, symbols, language, and emotional universe, then translating it into a cohesive cultural framework that lives across the company and its global touchpoints.

The Head of Culture will work closely with the founders and leadership team to develop the cultural and narrative foundations of the house, and ensure they are consistently expressed in internal communication, brand language, and the way the story of the house is told and lived.

You will be responsible for shaping how the brand speaks, how its story is structured, and how its culture is documented, communicated, and embedded into the DNA of the company, across both Israel and our New York flagship.

This is a strategic, narrative driven role with strong influence on brand positioning, internal storytelling, and long term cultural identity.

Qualifications

Qualifications

• Background in brand storytelling, cultural content, or creative strategy.

• Experience working with premium or creative brands is a strong advantage.

• International exposure or experience working with global audiences.

• Strong writing and communication skills in English and preferably Hebrew.

• High sensitivity to aesthetics, language, and emotional storytelling.

• Solid understanding of social media culture and digital storytelling, especially within Instagram and visual-first platforms.

• Comfortable working in close collaboration with founders and creative leadership.

• Ability to translate vision and abstract ideas into clear cultural narratives.

• Strong cultural curiosity and taste level, with a passion for luxury and craftsmanship.