Lead Analytics & CRO Analyst

Moburst is a full-service mobile-first digital agency that propels companies into category leaders through AI-powered marketing. Our methodology is driven by a proprietary AI program, with dedicated experts embedded in every department to pioneer intelligent solutions that deliver unparalleled client growth.

Trusted by global leaders from startups to enterprises like Google, Uber, Samsung, and Reddit, we deliver end-to-end results across the full marketing stack. Our expertise spans data-driven strategy, full-funnel organic growth (ASO/SEO/AEO), award-winning creative, digital transformation with dev teams, and intelligent media planning and buying execution.

We’re looking for a data-driven, proactive analyst to join our team, someone who thrives on turning complex web and business data into actionable insights. This role is centered on advanced web analytics, using data as the foundation to drive optimizations across B2B digital initiatives. You will be the primary expert in analytics implementation, Conversion Rate Optimization (CRO) and analysis. You’ll work closely with multiple teams — Media, Digital, Organic — helping to establish data accuracy, uncover patterns, recommend improvements, and support decision-making at a company-wide level.

Key Responsibilities:

• Lead the Web Analytics Data Architecture: Ensure high attention to detail in data collection, implementation, and reporting, including Server-to-Server (S2S) tracking/CAPI and integrating web analytics with advertising and CRM platforms.
• Generate Actionable Insights: Analyze company-wide data from multiple sources, providing actionable insights to improve conversion, performance, and ROI.
• Optimize Performance (CRO): Use foundational analytics to lead CRO initiatives across web, digital campaigns, and other B2B channels, identifying optimization opportunities and recommending A/B testing strategies.
• Leverage AI for Efficiency: Use AI-driven analytics tools to automate reporting, detect trends, and enhance predictive insights.
• Collaborate and Communicate: Collaborate with cross-functional teams (Marketing, Product, Media, SEO) to drive data-informed decision-making. Present findings and recommendations clearly to stakeholders, helping teams translate insights into action.

What we’re looking for:

• Native-level English proficiency.
• 3+ years of experience in advanced analytics, data analysis, and CRO, preferably in a B2B environment.
• Deep Expertise in Google Analytics (GA4): Demonstrated expertise in GA4 implementation and data modeling, encompassing the capability to implement GA4 and derive actionable insights (utilizing dashboards, reports, and our internal BI system).
• Hands-on experience with Google Tag Manager (GTM) and Consent Management Platform (CMP) systems.
• Pixel/S2S integrations with advertising platforms (e.g., Facebook, LinkedIn, Google Ads).
• Familiarity with AI-driven analytics and data visualization tools - A must.
• Hands-on experience with analytics platforms; Adobe Analytics experience is a plus.
• Strong ability to work with multiple datasets, identify patterns, and generate actionable recommendations.
• Comfortable working with dynamic, distributed teams across multiple regions.
• Strong problem-solving skills and proactive mindset, capable of driving initiatives independently.