User Engagement Lead

The Marketing Team at yad2 plays a central role in driving growth across Israel’s leading digital marketplace. We operate at the intersection of creativity, data, and technology, leveraging best-in-class tools and strategies to reach millions of users across verticals such as Real Estate, Automotive, Re-commerce, and Jobs.

We are on a mission to turn millions of occasional visitors into ongoing, active users.

We’re looking for a User Engagement Lead who will shape the strategy, insights, messaging, and cross-functional activation, while leading the marketing direction of GOODS vertical.

This is a hands-on, high-impact role that blends product marketing, user understanding, messaging excellence, and marketplace thinking.

What you will be doing

• Lead strategies and messaging to increase recurring user engagement, habit formation, and personalization, including AI-driven initiatives
• Shape end-to-end user journeys across web and app, partnering with Product, CRM, Performance, Brand, and App teams to reduce friction and boost logins, opt-ins, and consistent usage
• Own GOODS vertical marketing strategy: positioning, value narrative, and opportunities to grow discovery, engagement, and liquidity, integrated into the engagement flywheel
• Drive key app KPIs (installs, logins, opt-ins, depth of usage) and activate marketing teams to make the app a personalized, recurring entry point
• Analyze behaviors, funnels, and retention signals, conducting research to uncover insights and turn them into actionable opportunities and consistent user-facing messaging
• Collaborate cross-functionally to execute activation plans and ensure a cohesive, high-impact user experience across all touchpoints

Your Skills and Experience

• 5+ years in product marketing, growth, or marketplace/consumer-tech roles
• Outstanding messaging ability
• Analytical, user-centric, and insight-driven
• Strong collaboration skills with Product
• Experience in consumer-facing platforms, apps, or marketplaces is a strong advantage
• Hands-on, proactive, structured, creative - and excited to influence millions

Why join us?

• You own Yad2’s engagement & frequency
• GOODS is a powerful enabler - but your mission is platform-wide
• You work directly with the CMO on a company-defining priority
• You influence both product and marketing, shaping user behavior at scale
• You help shift Yad2 from a one-time utility to an ongoing relationship