Senior Technical Marketing Engineer

Marketing Technology (MarTech) Developer

Marketing Technology Developer for a high-growth EdTech startup A pivotal role for a developer bridging the gap between marketing and engineering by taking full ownership of the marketing stack and attribution.

This role involves Implement and maintain event tracking across our mobile app and web properties (Mixpanel, Google Analytics, Firebase)

Set up and optimize Google Ads conversion tracking, including server-side integrations via the Conversions API Work directly with the marketing team to translate campaign requirements into technical implementations

Manage Google Tag Manager containers and coordinate tag deployments

Build dashboards and reports that connect marketing spend to user behavior and conversions Document event schemas and maintain a tracking plan as the product evolves.

The ideal candidate will bring

Strong JavaScript skills and experience with mobile app development (React Native preferred) Hands-on experience with Google Ads, Google Analytics 4, and conversion tracking setup Familiarity with product analytics tools like Mixpanel or Amplitude

Understanding of attribution models, UTM parameters, and the customer journey.

Bonus

Experience with BigQuery or other data warehouses

Background in mobile attribution (AppsFlyer, Adjust, Branch)

Familiarity with privacy regulations and their impact on tracking (ATT, GDPR).