Brand Marketing Manager

Description

Theo Grace | Global eCommerce Jewelry & Fashion Brand

Theo Grace is a digital-first jewelry and fashion startup redefining personalization as pure style. Co-founded with creative direction from fashion icon Nicky Hilton, we are building a modern international brand on a steep upward curve, scaling rapidly across the U.S. and beyond. We are technology-driven, performance-oriented and deeply focused on crafting pieces that celebrate identity and personal story.

Responsibilities

The Role

As our Brand Marketing Manager, you will own and evolve Theo Grace’s brand across all touchpoints. This is a managerial role, leading brand team and owning the brand function end-to-end. You will shape how the brand looks, feels, and communicates - crafting a clear and consistent narrative that defines who we are, strengthens emotional connection with our customers, and supports our growth as a global brand. Working closely with cross-functional teams, you will ensure cohesive brand execution across marketing, product, website, and communications.

What You’ll Do

• Brand Ownership & Consistency- Lead brand building and evolution, own the brand end-to-end, ensuring a clear, consistent, and recognizable presence across all channels (visual, messaging etc.)
• Messaging: Develop and own messaging frameworks for key moments, launches, and seasonal campaigns; write clear, inspiring briefs and lead brand processes across design, content, product, performance, and web teams
• Campaigns & Launches: Lead cross-channel brand campaigns and launches from concept through execution
• Competitive & Market Insight: Analyze competitors with a strong focus on messaging around seasons, events, and key moments; continuously elevate the brand through market learning and best practices
• Customer & Insight Discovery - Be the voice of the customer, translating U.S. culture, trends, and insights into strong brand messaging, understanding what customers love, why they connect, and how those insights translate into brand communication.
• Brand Content: Lead brand-led content creation across channels, ensuring all content reflects brand voice, values, and quality standards
• Social & Community: Own social media presence and community activity, driving channel strategy, content, engagement, awareness, and credibility
• PR & Partnerships: Manage PR, brand partnerships, and co-marketing initiatives, ensuring consistent, high-quality brand representation
• Team Leadership: Manage, mentor, and develop brand team, providing direction, feedback, and clear ownership
• Cross-Functional Leadership: Lead brand-related processes across design, content, performance, product, and web teams
  
  

• 3+ years of experience in brand marketing
• Experience managing and developing a team
• Strong storytelling skills with the ability to simplify complex topics
• Detail-oriented, self-directed, and comfortable operating independently
• Ability to own initiatives end to end while collaborating across teams
• Comfortable with scrappy execution and quick iteration in a startup environment
  
  

• You’re passionate about fashion & Business – you care about how strong narratives drive brand understanding and business results.
• You’re a natural curiosity and strong market awareness
• You’re a strategic thinker who ships – you zoom out to frame the story, then zoom in to execute and deliver.
• You’re naturally independent – you take ownership, run with projects, and don’t wait to be told what to do.
• You jump in when it counts – you're excited to join a small, adaptive team and aren’t afraid to pitch in beyond your lane when needed.
• You’re a confident leader who enjoys building teams, setting direction, and raising the bar