GTM Engineer (Founding Team)

We’re hiring our first GTM Engineer at Upspring.ai

This is a true founding role - the third person in the company - and the person who will help define how Upspring becomes the default system for modern Ads teams.

About Upspring

Upspring is building the future of the Ads Workflow. Our AI-powered platform helps marketing and creative teams understand what worked - and why - by analyzing every ad creative and surfacing actionable insights fast. We don’t generate ads - we make teams dramatically better at deciding what to ship next.

We’re two founders, both second-time builders with real exits and deep operator experience in this industry. We’ve been heads-down on product and GTM, and the traction is already there - we’re working with brands like Chevrolet, Yves Rocher, and Warner Bros, alongside strong agencies and some of the top creative strategists in the world.

Now we’re ready to turn momentum into a system.

The role

This is not “growth marketing”. It’s go-to-market engineering.

You’ll design and build our GTM machine - the systems, data, experimentation, automation, and feedback loops that turn interest into pipeline, and pipeline into revenue. You’ll be the person who makes us faster, sharper, and more scalable - without adding headcount.

You’ll own:

• Outbound and pipeline - ICP segmentation, lists, messaging, sequencing, qualification, booking
• Funnel design and conversion - from first touch to trial to activation to expansion
• Experiments and growth loops - partnerships, events, communities, content-to-pipeline, whatever works
• The stack - heavy automation and AI tools (Clay, n8n, enrichment, research, CRM workflows, routing, scoring)

What success looks like (first 90 days)

• Build a repeatable outbound motion that consistently produces qualified conversations
• Instrument the funnel so we know exactly what’s working - and why
• Automate the parts that slow teams down (research, personalization, follow-ups, routing, scoring)
• Identify 2-3 scalable channels and turn them into playbooks we can compound

Who you are

• You’ve shipped GTM experiments end-to-end - not just “supported” them
• You’re technical enough to build systems and automations that work in the real world
• You’re comfortable being close to customers - calls, feedback, iteration, fast loops
• You’re low-ego, high-ownership, and you move without waiting for permission
• You care about craft - targeting, messaging, and execution are everything

Why this is special

If you’re looking for a rare seat at the table - this is it.

This is a rare opportunity to join the founding team as the third person at Upspring, working side-by-side with second-time entrepreneurs who’ve built and exited before.

You’ll help define how we go to market, shape the systems we scale on, and build in the first row of the AI shift in performance marketing - with real ownership, autonomy, and leverage from day one.