Performance Marketing Lead

large and established company in Kfar Saba is seeking a Performance Marketing Lead. In this role, you will be responsible for implementing digital marketing strategies with a primary focus on paid media.
​Key Responsibilities:
​Manage advertising campaigns across paid platforms (Google and Meta), including segmentation and personalization.
​Collaborate with external promotion agencies: plan campaigns, select messaging, prepare creative briefs, and monitor campaign performance.
​Optimize PPC activities and improve Key Performance Indicators (KPIs).
​Coordinate between internal departments and external stakeholders.
​Drive and maintain high-quality traffic and sales across the company's digital channels.
​Generate reports, analyze data, and provide actionable business insights.
​Work Hours: Full-time, 09:00 – 18:00.
​Job Requirements
​Experience: At least 2 years of experience in digital marketing, specifically in paid promotion (PPC).
​Languages: Excellent English (mandatory) and Hebrew, with high-level writing skills in both.
​E-commerce: Familiarity with the E-commerce world; experience working within E-commerce companies is preferred.
​Technical Skills: * Proficiency in advertising platforms, specifically Google Ads, TikTok, Meta, and Business Manager.
​Experience with analytical tools (GA4, Amplitude, or similar).
​Full mastery of Office/Google Suite, particularly Excel.
​Soft Skills: Excellent communication skills, creativity, and the ability to work both independently and as part of a team.
​Advantages: * Familiarity with SEO.
​A passion for sports is a significant advantage.