Founding GTM Lead

Role Overview

You'll be the first marketing/growth hire at Skyhook – a "Swiss army knife" who can move from high-level messaging to hands-on lead generation and follow-ups.

This role combines elements you'll see in growth marketing / demand generation / developer marketing / SDR roles at dev-tool companies: driving top-of-funnel pipeline, crafting messaging for developers/DevOps, and running scrappy outbound and inbound experiments.

If you enjoy figuring things out end-to-end – from "who exactly is our ICP?" all the way to "what copy will make this CTO/Dev/DevOps lead actually reply?" – you'll be a great fit.

What You'll Do

Lead Generation & Pipeline Building

• Own top-of-funnel lead generation for our core ICP (CTO / VP R&D / Head of Platform / DevOps leads at early-growth SaaS companies)
• Research and build highly targeted prospect lists (by stack, cloud, tooling, headcount, hiring patterns, etc.)
• Design and run outbound sequences (email, LinkedIn, sometimes phone) that feel thoughtful and relevant, not spammy
• Leverage developer communities and Reddit (plus other channels) to find, engage, and qualify the right prospects
• Qualify leads, book intro calls, and keep the pipeline organized in our CRM
• Experiment with paid / directory / listing / community channels that work well for developer tools & DevOps products

Messaging & Positioning

• Help sharpen our positioning and messaging for developers, DevOps engineers, and technical leaders
• Write and iterate on core assets: website copy, one-pagers, feature briefs, outbound templates, and talk tracks
• Translate deeply technical capabilities (Kubernetes, Argo, observability stack) into concrete benefits for founders and engineering leaders

Content & Campaigns

• Plan and execute small, focused campaigns around themes like migration, self-service platforms, and DevOps automation
• Own a lean content engine: blog posts, landing pages, email drips, and nurture sequences
• Coordinate with founders/engineers to turn customer wins into case studies and social proof

Sales Enablement & Process

• Help founders prepare for sales conversations: briefing docs, objection-handling notes, competitive intel
• Maintain a small, sharp set of sales assets: deck, battlecards, FAQ, ROI snippets
• Ensure feedback from calls and POCs flows back into messaging and campaigns

What You've Done

• 2+ years in growth marketing, demand generation, SDR/outbound sales, or developer marketing
• Experience working with developer, DevOps, or infrastructure products
• Hands-on experience running multi-channel campaigns that created pipeline, not just impressions
• Strong written English; clear, direct, non-fluffy copy for technical audiences
• Proven ability to operate in small, scrappy teams

Nice-to-Haves

• Background with developer marketing / DevRel / technical content for devtools or infra
• Experience at an early-stage startup (Seed/Series A) as one of the first marketing/growth hires
• Familiarity with Kubernetes / DevOps tools (Argo, Prometheus, Grafana, Terraform, etc.)

What Success Looks Like

• A repeatable outbound engine that generates a steady flow of qualified meetings
• Clear, tested messaging and positioning that resonates with founders and technical leaders
• A small set of channels that we know work with basic dashboards tracking performance
• Founders feeling like they finally have a partner in growth