Senior Marketing Manager

Senior Marketing Manager

Locations: Tel Aviv

Reports to: VP Marketing

About Opti:

Opti is redefining enterprise identity security in the AI era. Our AI-native IAM platform helps organizations manage complex identity and access processes with precision, efficiency, and intelligence. Backed by leading global investors, we are building a fast-growing team passionate about tackling some of the hardest challenges in cybersecurity and making identity programs smarter, faster, and less manual.

About the Role:

We are looking for a Senior Marketing Manager to join Opti as the first marketing hire under the VP Marketing. This role plays a key part in building Opti’s marketing engine from the ground up.

This is a hands-on and strategic role covering the full marketing spectrum, including demand generation, content, events, operations, and brand. If you thrive in early-stage environments, enjoy building processes from scratch, and want to have a real impact on company growth, this role is for you.

You will be responsible for shaping strategy while also executing end to end campaigns.

Key Responsibilities:

• Develop and execute Opti’s go-to-market strategy aligned with business KPIs

• Lead multi-channel demand generation campaigns including events, webinars, content marketing, and social media

• Plan and manage event marketing initiatives, including logistics and on-site support

• Partner closely with product and business development teams on messaging and collateral

• Collaborate with advisors and customers to produce content and case studies

• Own HubSpot operations end to end, including database and workflow management

• Manage external agencies, vendors, and partners

• Support communications, PR initiatives, and analyst relations

• Track and analyze marketing performance metrics and optimize accordingly

• Own brand positioning, messaging, and thought leadership initiatives

Qualifications and Skills:

• 5+ years of B2B marketing experience in SaaS startups, preferably in cybersecurity

• Excellent written and verbal communication skills in English

• Proven experience driving demand and executing campaigns end to end

• Strong strategic mindset with the ability to translate goals into action

• Comfortable working in a fast-paced startup environment with shifting priorities

• Highly organized and experienced in managing multiple projects

• Hands-on approach with the ability to balance strategy and execution

• Experience managing budgets, vendors, and marketing operations