UA Manager iGaming/ Gaming (Apple Search Ads)

ASA User Acquisition Specialist (iGaming / Gaming)

We’re looking for a highly analytical and performance-driven ASA User Acquisition Specialist to own and scale Apple Search Ads campaigns for iGaming and Gaming apps.

This is a hands-on role focused on driving high-quality users at scale through advanced keyword strategy, bidding optimization, and full-funnel performance analysis.

Key Responsibilities

• Plan, launch, and scale Apple Search Ads (ASA) campaigns focused on user acquisition for iGaming/gaming apps
• Build and manage campaign structures across brand, generic, competitor, and discovery keywords
• Conduct ongoing keyword research, search term mining, and negative keyword management
• Own bid strategy, budget pacing, and performance optimization to hit CPI, CPA, ROAS, and LTV goals
• Continuously A/B test ad variations, match types, Custom Product Pages, and targeting approaches

Requirements

• Proven hands-on experience managing Apple Search Ads for Gaming / Gaming / Mobile Apps
• Strong understanding of ASA best practices: keyword structure, match types, Search Match, negatives, and bid optimization
• Experience working with attribution platforms such as Appsflyer, Adjust, or equivalent
• Ability to manage budgets, scale campaigns, and optimize for LTV-driven growth