Creative Performance Marketing Lead

Description

Theo Grace is looking for a Creative Strategist to lead our creative performance strategy and fuel the next stage of growth. This is a rare chance to sit at the sweet spot of storytelling and scale, building world-class paid-social creatives that are as emotionally magnetic as they are performance-driven, for one of the fastest-growing personalized fashion and jewelry brands globally.

Theo Grace is a brand-new startup at the intersection of jewelry and fashion, making personalization feel like pure style. Co-founded with creative direction from fashion icon Nicky Hilton, we’re building a modern international brand on a steep upward curve, scaling fast across the U.S. and beyond. We’re digital-first, technology-driven and obsessed with crafting pieces that celebrate identity and story.

Responsibilities

• Conducting research, running feedback loops, writing copy, developing ad concepts, shaping strategy and creating briefs
• Develop high-performing, direct response creatives for paid social campaigns (Meta, TikTok, YouTube).
• Work closely with designers, editors, and writers to deliver engaging visuals and compelling copy.
• Lead the end-to-end process: from creative concept to execution, iteration, and performance analysis.
• Experiment, test, and implement new formats, angles, and creative strategies.
• Collaborate cross-functionally to optimize campaign performance using data insights.
• Build scalable, automated creative systems with performance top of mind.
• Stay on top of AI tools, platform trends, and audience behavior to keep our creative edge sharp.
  
  

• 2+ years of experience in performance-focused creative roles (agency or in-house).
• Strong understanding of Direct Response (DR) marketing and paid acquisition funnels.
• Analytical mindset with the ability to interpret data and performance metrics.
• Proficiency in working with Meta, TikTok, and/or YouTube ad platforms.
• Hands-on experience in creative production (copy, video, or graphic design – an advantage).
• Self-starter, curious, and comfortable working in fast-changing environments.
• Native-level English fluency (written & spoken).
  
  

• Experience managing creative processes using AI tools for research and content generation.
• Familiarity with dynamic production workflows and creative testing frameworks.
• Strong organizational and communication skills with a team-player attitude.
  
  

• Love moving fast, iterating, and always optimizing.
• See creative as a blend of art and data.
• Get excited by solving real problems with smart, scalable ideas.
• Aren’t afraid to challenge the brief or suggest a bold alternative.