Community Marketing Manager (Influencer Management and people-led content)

We're looking for a hands-on Community Manager in a hybrid role that combines influencer management with sharp written content. You must have proven experience working with influencers end to end, including onboarding, activation, and maintaining strong performance-focused relationships.

You'll live and breathe our ICPs, understand what different communities care about, and know how to tap into their conversations through your own content or through influencers and advocates who amplify it.

Along with growing and nurturing our influencer community, you'll create content that sparks curiosity, drives clicks, and builds real connection. You'll work within the Growth Marketing Team and collaborate across social, influencer, and acquisition where creativity and data work together.

What You'll Do

Community and Influencer Marketing

• Work closely with influencers and users to push brand content into extended distribution points
• Manage outreach, negotiation, ongoing communication, script reviews, and creative feedback, and help refine partner content so it aligns with our goals while staying true to their audience
• Engage with our community to raise product awareness and understand audience pain points. Translate insights into relatable, human stories
  
  

Content Creation and Strategy

• Write marketing materials including social and PPC captions and microcopy
• Develop scroll-stopping hooks and headlines that feel native across platforms
• Conduct competitive and industry research, proactively and on request, to uncover insights that help shape narratives aligned with our ICPs in L&D, Comms, HR, and beyond
• Collaborate with design, video, and performance teams to bring ideas to life across every touchpoint
  
  

Performance and Optimization

• Iterate based on data by analyzing engagement, CTRs, and conversions to refine tone, structure, and hooks, and decide which influencers should renew contracts or be gently removed from the program
• Apply SEO and SMO best practices without compromising authenticity or readability
• A/B test content elements including subject lines, CTAs, and influencer formats to learn what truly moves the needle
  
  

About Powtoon:

Powtoon is transforming how businesses communicate by making professional-quality video creation accessible to everyone. In a world where engaging hyper-distracted people we empower individuals and organizations to become communication superstars. We believe in Making Anything Interesting™, ensuring that content not only captures attention but drives meaningful engagement.

Requirements

You're a Fit If You:

• Have hands-on experience managing influencer partnerships and campaigns, and 2+ years of experience in content marketing or growth-focused content roles, ideally within SaaS or a startup environment
• Are a native English speaker with a natural, conversational writing style and impeccable grammar
• Move easily between strategic messaging and sharp, entertaining copy
• Have written across a variety of formats including social, PPC, and landing pages
• Know how to write for people and for performance, balancing storytelling with conversion goals
• Are curious, research-driven, and quick to understand new audiences, products, and industries
• Live and breathe content trends, hooks, and storytelling techniques across platforms
• Know how to make AI work for you, whether prompting, fine-tuning, or training LLMs to write in your style, while still valuing the spark of a fresh human idea
  
  

Advantages

• Experience ghostwriting for executives or subject-matter experts
• Basic video editing skills (CapCut or InShot) and comfort appearing on camera when needed
• Basic understanding of SEO and the ability to use analytics to guide creative decisions
• Experience in GEO, AIO, or LLMO
• Experience in editorial writing
• B2B influencer management
  
  

Why Powtoon?

At Powtoon, content is not decoration. It is a growth engine. You'll join a team that experiments boldly, collaborates across functions, and values creativity that performs. If you want to merge storytelling with strategy and creativity with data, this is where it happens.