Demand Generation Manager

About Siit

We turn service desks from ticket queues into impact engines. By connecting data and moving beyond ticket closure, we empower organizations to uncover what's holding them back and what could accelerate their success.

We're looking for a strategic and execution-focused Demand Generation Manager to own and scale our pipeline generation efforts. You'll be responsible for designing, launching, and optimizing multi-channel campaigns that drive qualified leads and revenue growth. This role is perfect for someone who loves digging into data, experimenting with new channels, and working cross-functionally to impact the bottom line.

What you'll do:

Distribution + Demand Capture

• Test unconventional channels (Reddit, podcasts, communities, creator partnerships) while optimizing demand capture (SEO, paid search, review sites). Find where buyers are researching and ensure we're there with the right content and conversion path.

‍Modern Nurture That Actually Works

• Build intelligent nurture programs using behavioral data, intent signals, and product usage patterns. Move beyond batch-and-blast to personalized, trigger-based sequences. Think: account-level orchestration, sales trigger alerts, and automated but contextual outreach.

Analytics & Reporting

• Track, measure, and report on campaign performance, pipeline contribution, and marketing-sourced revenue. Use data to tell stories, identify opportunities, and make recommendations for optimization.

Cross-functional Collaboration

• Work closely with sales, product marketing, and revenue operations to ensure alignment on goals, definitions, and processes. Partner with sales to understand ICP, refine lead scoring, and improve handoff processes.

What you bring:

Experience: 3-5 years in demand generation, growth marketing, or digital marketing in a B2B SaaS.

Technical Skills:

• Experience managing paid media platforms
• Strong analytical skills with Google Analytics, PostHog or similar tools
• CRM Fluency (Hubspot): You understand pipeline stages, lead routing, and reporting. More importantly, you know how to audit and clean messy CRM data, fix broken tracking and attribution, diagnose form submission issues, and troubleshoot integration problems. You've dealt with duplicate records, inconsistent lifecycle stages, and mysterious "unknown" sources—and you know how to fix them.

Strategic Mindset

• You understand full-funnel marketing and can connect campaign activities to pipeline and revenue outcomes.

Analytical & Data-Driven

• ‍‍You're comfortable in spreadsheets, can build reports, and use data to drive decisions and prove impact.

Execution-Oriented:

• You balance strategic thinking with hands-on execution and can manage multiple campaigns simultaneously.

‍Collaborative

• ‍‍You work well with cross-functional teams and can influence without authority.

Why join Siit:

Because you're not here to run campaigns. You're here to build a pipeline machine.

You'll help drive growth for a brand that's redefining how organizations work from the inside out — turning a category most people overlook into one they can't ignore.

You'll work alongside people who think deeply, move quickly, and believe small teams can generate outsized results.

You'll have the autonomy to architect, not just execute — to design end-to-end programs, prove what works with data, and build the demand generation engine for a company rewriting what "service desk" means for the modern era.