CRM Campaign Specialist

Primary Job Title:
CRM Campaign SpecialistAlternate/Related Job Titles:

• CRM Marketing Specialist
• Lifecycle Marketing Specialist
• Email & SMS Campaign Specialist

• Position Type: Contract (Contract-to-Potential-Hire)
• Contract Duration: 6 months
• Start: As Soon As Possible
• Pay Rate: $53.83 - $67.71/hr
• Schedule: Full-time, Monday-Friday, 40 hrs/week

• Partner with the CRM Manager to develop, launch, and optimize CRM campaigns across email, SMS, and other digital channels using advanced CRM platforms such as Braze.
• Assist with daily CRM operations, campaign execution, quality validation, and performance tracking.
• Use customer data to build segmented and personalized campaign audiences that deliver the right message at the right time.
• Support reporting needs, analyze campaign performance, and provide insights to enhance engagement and lead generation.
• Collaborate cross-functionally with Marketing, Product, Regulatory, Legal, and other teams to ensure campaigns align with brand, compliance, and business goals.
• Maintain documentation, campaign calendars, and workflow processes with strong organizational discipline.
• Provide clear feedback and direction during campaign reviews and operational handoffs.
• Adapt CRM strategies to meet unique needs of a regulated healthcare environment (experience preferred but not required).

• Proven experience working with CRM systems and digital marketing campaign execution.
• Hands-on experience with CRM or lifecycle platforms (Braze strongly preferred).
• Strong understanding of CRM marketing principles and personalized lifecycle communications.
• Ability to manage competing deadlines with a high level of accuracy and attention to detail.

• Experience working within a regulated industry (healthcare, life sciences, financial services, etc.).
• Background in segmentation, dynamic content personalization, and customer journey building.
• Experience in cross-functional marketing collaboration.

• CRM platform proficiency (Braze preferred)
• Segmentation & personalization skills
• Strong analytical skills for interpreting campaign data
• Ability to collaborate across Marketing/Product/Regulatory/Legal
• Excellent organizational and project management ability

• Ability to design and optimize customer journeys
• Strong copy review and QA abilities
• Experience with digital engagement metrics and reporting tools
• Ability to provide constructive feedback and communicate clearly

• Understanding global customer engagement strategies
• Experience supporting reporting and performance insights
• Data-driven decision-making
• Ability to work within a structured CRM process in a regulated environment