CHANEL Digital Manager

Alpa Cosmetics Group is a leading importer and marketer of global cosmetic and fashion brands. As the official franchisee, we proudly represent the ultimate luxury brand, CHANEL Fragrance & Beauty. We are seeking an outstanding Digital Manager to lead CHANEL's digital strategy and uphold the brand's highest standards in the local market.

✨ Core Responsibilities

Reporting to the CHANEL Brand Manager, this role encompasses managing the brand's digital aspects across two key pillars:

1. Online Commerce Management (e-Wholesale & e-Trade)

• Strategy & Merchandising: Develop and execute an annual plan for content, product promotion (SKUs), and brand presence on eWholesale platforms, ensuring strict compliance with CHANEL's global graphic charter.
• e-Trade Development: Build tailored digital marketing plans for partners, leveraging channels like SEO/SEA, CRM, and social media to support major brand campaigns.
• Analysis & Reporting: Track and analyze Sell-Out performance and Digital KPIs for campaigns, providing insights to the global CHANEL Export team.

2. Digital Learning Acceleration

• Blended Learning: Collaborate with the Local Trainer to integrate Digital Learning into the overall training strategy.
• Platform Management: Operate, animate, and maintain CHANEL's digital learning platforms (Learning App), including content creation.

✅ Candidate Requirements

• Fluent English is mandatory.
• 2-3 years demonstrated track record in leading digital transformation projects, managing digital marketing campaigns, and/or managing an eCommerce website. Experience in the luxury or cosmetics industry is preferred.
• B.A in Marketing, Digital, Data, or a relevant field.
• Strong ability to analyze Digital & CRM Marketing KPIs.
• Excellent project management skills and proficiency in MS Excel and MS PowerPoint.

If you are ready for this challenge and envision yourself leading the digital presence of CHANEL – we welcome your application!