Marketing Automation Specialist

abra is looking for a hands-on Marketing Cloud Implementer to join the Information Systems team on-site and become the professional focal point for building, optimizing, and scaling marketing automation processes.

This role suits someone with strong Marketing Cloud expertise who wants to own an enterprise-level environment and drive meaningful impact through advanced customer journeys and data-driven automation.

What You’ll Do

• Build and optimize customer journeys in Journey Builder, including orchestration logic, entry sources, and automation flows.
• Work daily with Email Studio, Automation Studio, and Contact Builder.
• Create, manage, and optimize Data Extensions, segmentations, and data structures.
• Implement marketing and operational use cases end-to-end within Marketing Cloud.
• Gather business requirements, write functional/technical specifications, and lead delivery.
• Troubleshoot complex issues and continuously refine processes and integrations.
• Collaborate closely with marketing, CRM, analytics, development teams, and external vendors.

Requirements (Must-Have)

• Around 2 years of hands-on Marketing Cloud implementation experience (Journey Builder + Studios).
• Experience building automations, customer journeys, and data-driven workflows.
• Strong analytical capabilities and system-level thinking.
• Ability to work independently and interface with multiple stakeholders.

Nice to Have

• Experience with Salesforce Core (Sales/Service) — significant advantage.
• Knowledge of SQL.
• Understanding of marketing processes, customer lifecycle, and automation best practices.
• Experience from digital agencies or roles such as:
• Marketing Automation Specialist / CRM Automation Specialist / Marketing Cloud Specialist.