Marketing Manager – Fintech Company | Herzliya

Responsibilities:

• Lead the company’s digital marketing activities, from strategy to execution – working both independently and with external vendors.
• Manage performance campaigns (PPC, Google Ads, Meta, LinkedIn) to generate high-quality B2B leads.
• Plan and execute inbound marketing processes – including content creation, automation, newsletters, and nurturing flows.
• Create engaging marketing content: articles, landing pages, presentations, short videos, and social media materials.
• Strengthen the company’s presence through conferences, partnerships, and community initiatives.
• Measure, analyze, and continuously optimize marketing performance in collaboration with Sales and Product teams.
• Lead cross-organizational marketing projects and take ownership of emerging strategic areas.

Requirements:

• Proven experience (3+ years) in digital marketing, with strong expertise in performance and PPC.
• Entrepreneurial mindset, high level of independence, and passion for execution.
• Significant advantage: experience in B2B marketing.
• Excellent collaboration skills with internal stakeholders and external partners.
• Understanding of regulated industries and ability to work towards dynamic KPIs.
• Deep understanding of multi-layered marketing funnels (Top–Mid–Bottom).
• Exceptional copywriting skills in both Hebrew and English.
• Familiarity with marketing automation platforms (HubSpot, ActiveCampaign, or similar).
• Analytical mindset and proficiency in data-driven marketing.
• Experience organizing marketing events and professional conferences.
• Strong advantage: knowledge and experience in the financial/payments industry.

📍 Full-time, based in our offices in Herzliya Pituach.