Head of Growth

We're looking for a Head of Growth to own and scale all marketing and business development activities at AnyTrack. This isn't a brand awareness role—you'll be directly responsible for pipeline generation, revenue growth, and customer acquisition across multiple channels.

You'll build our growth engine from the ground up: inbound marketing, partnerships, product-led growth motions, sales enablement, and expansion into new customer segments. Success means predictable, scalable revenue growth.

This is a build-it-yourself role for someone who's done full-funnel growth before and knows how to balance short-term wins with long-term strategy.

What You'll Own

Growth Strategy & Execution (Full Ownership)

• Define and execute the complete growth strategy across all channels
• Own revenue targets: pipeline generation, conversion rates, customer acquisition cost, LTV
• Build scalable, repeatable systems for customer acquisition and expansion
• Identify and prioritize growth opportunities across segments (affiliates, agencies, eCommerce)
• Balance growth experiments with proven channels

Inbound Marketing & Content

• SEO strategy and execution (we operate in a competitive, technical space)
• Content marketing: educational content, case studies, product comparisons, technical guides
• Conversion optimization across website, landing pages, and signup flows
• Email marketing and nurture sequences
• Webinars, workshops, and educational events

Partnerships & Business Development

• Identify and develop strategic partnerships (affiliate networks, agency partners, integration partners)
• Build co-marketing programs and partnership playbooks
• Negotiate partnership agreements and manage ongoing relationships
• Explore channel partnerships and reseller opportunities

Product-Led Growth (PLG)

• Optimize free trial and freemium conversion funnels
• Improve product onboarding and activation rates
• Identify and remove friction in the user journey
• Work with product team on growth features

Paid Acquisition

• Test and scale paid channels: Google Ads, Facebook/LinkedIn Ads, affiliate networks
• Manage ad budgets and optimize for CAC/LTV targets
• Build attribution and measurement systems for paid campaigns

Sales Enablement

• Create sales collateral, pitch decks, and demo scripts
• Develop customer segment playbooks (affiliate marketers vs. agencies vs. eCommerce)
• Enable self-serve and assisted sales motions
• Partner with founders on enterprise/strategic deals

Analytics & Reporting

• Build growth dashboard and KPI tracking
• Run experiments, analyze results, make data-driven decisions
• Report on channel performance, pipeline health, and revenue metrics
• Identify bottlenecks in the funnel and systematically eliminate them

Requirements

Experience & Background

• 3+ years in growth, marketing, or business development roles (preferably SaaS B2B)
• Proven track record of scaling acquisition: You've taken a channel from $X to $10X or built growth from early stage
• Full-funnel ownership: You've owned everything from awareness to closed deals, not just one piece
• Technical product experience: You've marketed developer tools, analytics platforms, or technical B2B SaaS (bonus if marketing tech/ad tech)
• Hands-on executor: You build landing pages, write copy, set up campaigns yourself—not just manage agencies

Domain Knowledge (Highly Valued)

• Marketing technology/ad tech experience: Understanding of conversion tracking, attribution, pixels, analytics
• Experience in one or more of our customer segments:
• Affiliate marketing industry
• Lead Generation
• eCommerce
• Marketing agencies
• Understanding of privacy-first tracking: GDPR, iOS14+ changes, cookie deprecation impact on marketing

Growth Skills

• SEO expertise: Technical SEO, content strategy, link building for competitive keywords
• Content marketing: Can write or manage technical/educational content that ranks and converts
• Conversion optimization: A/B testing, funnel analysis, friction removal
• Paid acquisition: Managed $50K+ monthly ad budgets with clear CAC/LTV metrics
• Product-led growth: Improved trial-to-paid conversion, activation rates, or expansion revenue
• Partnerships: Built and scaled partner channels that drive meaningful revenue

Technical Competencies

• Analytics platforms: Google Analytics (GA4), Mixpanel, Amplitude, or similar
• Marketing tools: HubSpot/Salesforce, Intercom, email platforms, landing page builders
• Ad platforms: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager
• SEO tools: Ahrefs, SEMrush, Google Search Console
• Basic technical understanding: Can work with developers, understand APIs, troubleshoot tracking

Core Competencies

• Data-driven decision maker: You run experiments, measure everything, kill what doesn't work
• Resourceful operator: Can execute with limited budget—creativity over spend
• Strategic thinker: See the big picture while executing tactical campaigns
• Excellent communicator: Can explain complex technical value propositions clearly
• Self-starter: Comfortable with ambiguity, figure things out independently
• Native or fluent English: Our primary market and content language

Nice to Have

• Experience building and managing a referral program
• Built or scaled a product-led growth motion (freemium/free trial)
• Launched products or entered new markets
• Community building or developer relations experience
• Experience with technical documentation or educational content
• Background in performance marketing or media buying
• Built integration marketplace or partner ecosystem

Why AnyTrack

• Ownership: Build the growth function from scratch. Your strategies, your execution, your results
• Impact: Direct line from your work to revenue. No ambiguity about what success looks like
• Product-market fit: We have paying customers, retention is strong—now we need to scale
• Market timing: Privacy changes and attribution challenges make our solution increasingly essential
• Learning: Work at the intersection of marketing technology, data privacy, and growth strategy
• Team: Join a focused team. Work directly with CEO and founders
• Flexibility: Fully remote.
• Autonomy: Set your own strategy, build your own programs, run your own experiments