Performance Marketing Manager (AI + NSFW Webapp)

You're a full-stack performance marketer who eats data for breakfast and converts cold clicks into loyal spenders. You're fluent in affiliate traffic, direct buys, and AI-assisted ad ops. You've optimized campaigns on Voluum, scaled across adult (optional) + mainstream traffic sources, and thrive in fast, feedback-driven environments.

Build, scale, and optimize an acquisition engine using affiliate, direct, and paid traffic strategies, while owning every metric from click to LTV.

Responsibilities

TRAFFIC & ACQUISITION

• Drive significant traffic from Meta (FB) and Google search (Main channels)
• Manage and grow affiliate traffic partnerships: recruit, onboard, and optimize affiliates across networks.
• Drive direct media buys: adult (TrafficJunky, ExoClick), native (MGID, Taboola, Outbrain), push, and more.
• Build & optimize landing pages, funnels, and AI-enhanced creatives.
• Use Voluum for full attribution, ROI analysis, traffic routing, and fraud detection.
• Manage designers to deploy ad copy, images, and creatives using AI tools.
  
  

• Master registration funnel optimization to drive conversions
• Build and execute a multi-channel growth plan tailored to direct + affiliate ecosystems.
• Constantly test and scale based on ROI, LTV:CAC, retention, drop-off, etc.
• Drive retention and increase ARPU by setup converting email sequences
• Scale acquisition and conversion campaigns using first-party behavioral data.
  
  

• Build and maintain a live performance dashboard: traffic source → spend → ROI → conversion → retention.
• Ensure proper pixeling, tagging, and analytics integrations: Voluum, GA4, Amplitude, etc.
• Prepare clear weekly reports tracking spend, conversions, cost per action, and cohort behavior.
  
  

• Build and grow a significant brand presence on Twitter/X and Discord.
• Create and test viral loops and user referral programs.
• Support community-led growth through influencer partnerships, giveaways, or social-led campaigns.
  
  

• Adhere and own company OKRs to drive focused results
• Attend daily standups to align tech with marketing goals.
• Brief and manage designers, copywriters, affiliate managers, and developers.
  
  

• 4+ years in performance marketing, with proven experience in affiliate and direct traffic buying.
• Deep experience with Voluum, campaign routing, fraud protection, and media planning.
• Strong knowledge of Meta (FB) Ads and Google Search - a must!
• Ability to build and scale affiliate programs and optimize partner traffic.
• Experience in building or growing Twitter & Discord communities.
• Strong skills in Google Analytics, Amplitude, UTM strategy, funnel A/B testing, and behavioral analytics.
• Hands-on experience with AI creative tools.