Head of Technical Marketing

At Stigg, we’re reinventing how software companies manage pricing and packaging, making it effortless, flexible, and developer-first. We’re building for builders: the engineering and product teams shaping the next generation of SaaS.

Trusted by companies like Miro, Webflow, PagerDuty, and AI21 Labs, Stigg helps SaaS teams turn monetization into a growth engine instead of a bottleneck.

Now, we’re looking for a Head of Technical Marketing to own our entire technical content and distribution strategy, and to craft the kind of technical storytelling that makes engineers, architects, and product leaders go: “oh, that’s smart.”

You’ll shape the voice Stigg uses to speak to technical leadership, decide what content we produce, where it lives, and how it reaches the right people. You won’t just create great content, you’ll make sure it’s discovered, shared, and driving impact across the channels that matter.

What You’ll Do

This is a hands-on, high-impact role where technical depth meets storytelling, strategy, and distribution. You’ll be the owner of everything technical marketing at Stigg, from content strategy to creation to where and how it gets amplified.

Your days might include:

• Owning the entire technical content strategy: deciding what content we need, for which audience, and for which channels across the funnel, top-level thought leadership, deep technical explainers, product-led content, and more.
• Producing (and guiding the production of) high-quality technical content, including blog posts, deep dives, explainers, videos, playbooks, and breakdowns of SaaS or AI monetization concepts.
• Designing technical architectures and diagrams that help engineering and product leaders instantly understand how Stigg fits into modern stacks.
• Driving distribution end-to-end: choosing and owning where our content lives, Hacker News, Reddit, LinkedIn, GitHub, communities, newsletters, partner channels, and more, ensuring the right message hits the right audience.
• Supporting GTM and sales by crafting clear, technical narratives and visuals for pitches, decks, and enablement.
• Partnering across product, engineering, and GTM to translate new capabilities, customer insights, and product thinking into content that moves the market.
• Setting the tone and raising the bar for how Stigg communicates with technical audiences, ensuring clarity, accuracy, creativity, and strategic intent in everything we publish.
  
  

Who You Are

Above all, you’re a strategic technical storyteller. Someone who instinctively understands what technical leaders care about, and how to reach them.

• You think both like an engineer and like a marketer.
• You can take complex systems and turn them into sharp, visual, memorable narratives.
• You care deeply about clarity, craft, and accuracy.
• You’re a builder who likes to start things, iterate fast, and move ideas from 0→1.
• You’re curious, creative, and energized by educating and influencing technical audiences.
• You’re comfortable switching between writing, planning, diagramming, and distributing content.
  
  

Requirements

• 5+ years of experience creating, managing, or leading technical content in a B2B SaaS or enterprise environment, ideally for engineering or product audiences.
• Proven ability to produce high-quality written content that makes complex topics simple, compelling, and technically sound.
• Native-level English proficiency with exceptional writing and storytelling skills.
• Strong understanding of modern SaaS, developer tooling, API-first architectures, and cloud-native systems.
• Ability to visualize complex concepts through architecture diagrams, flows, or system maps.
• Demonstrated experience with content distribution across multiple channels (e.g., Hacker News, Reddit, X/LinkedIn, communities, newsletters).
• Comfort collaborating closely with engineering, product, design, and sales teams.
  
  

Bonus Points Requirements

• 5+ years of experience creating, managing, or leading technical content in a B2B SaaS or enterprise environment, ideally for engineering or product audiences.
• Proven ability to produce high-quality written content that makes complex topics simple, compelling, and technically sound.
• Native-level English proficiency with exceptional writing and storytelling skills.
• Strong understanding of modern SaaS, developer tooling, API-first architectures, and cloud-native systems.
• Ability to visualize complex concepts through architecture diagrams, flows, or system maps.
• Demonstrated experience with content distribution across multiple channels (e.g., Hacker News, Reddit, X/LinkedIn, communities, newsletters).
• Comfort collaborating closely with engineering, product, design, and sales teams.
  
  

Bonus points

• Have experience in developer marketing, technical writing, or developer advocacy.
• Are hands-on with visual storytelling tools (Excalidraw, Figma, Miro, or similar).
• Have published technical content under your name (blog posts, videos, tutorials, or guides).
  
  

Have examples of your work, written, visual, or conceptual, that demonstrate your ability to simplify and communicate complex topics. (If you have something relevant, please include it with your application.) you

• Have experience in developer marketing, technical writing, or developer advocacy.
• Are hands-on with visual storytelling tools (Excalidraw, Figma, Miro, or similar).
• Have published technical content under your name (blog posts, videos, tutorials, or guides).
  
  

Have examples of your work, written, visual, or conceptual, that demonstrate your ability to simplify and communicate complex topics. (If you have something relevant, please include it with your application.)

Why You’ll Love Working at Stigg

Stigg is transforming how modern software companies sell and monetize. Our APIs power the monetization infrastructure behind some of the fastest-growing SaaS products in the world.

Joining now means joining the early core team that will shape the category, and the conversations driving it. You’ll have real ownership, creative freedom, and a front-row seat to how the world’s best software companies think about pricing, packaging, and go-to-market.

If you’re excited about combining storytelling + technical depth, and want to make a visible impact in a fast-moving, high-growth startup, we’d love to meet you.

Benefits

Perks

Stock options, competitive salary, latest MacBook Pro, amazing dog-friendly office, and great team vibes.

OfficeRemote

We work 3 days together at the office, 2 days remotely.

Location

Our office is in Tel Aviv, Neve Tzedek / Rothschild area, we’re happy to help with commute, parking, and anything else that helps you feel at home.

Join us and help us tell Stigg’s story to the builders who care about monetizing better.