Ecommerce Marketing Manager

Our client, a theme park and entertainment resort complex, is actively looking for an Ecommerce Marketing Manager to join their team in Orlando, FL! This role is onsite 4x a week so local candidates are required.

***This is a 1 year contract with the opportunity to convert based on performance and business needs.***

This Ecommerce Marketing Manager will lead the strategy, planning, and execution of digital marketing campaigns and destination programs across the park's web, app, and online store platforms! This role ensures guest-first digital experiences are consistently delivered, meet business objectives, and evolve with platform capabilities.

Responsibilities

Digital Strategy & Experience Planning

• Own the development and communication of digital strategies and tactical execution plans for major destination initiatives and campaigns across websites, mobile apps, and online stores, ensuring alignment to business goals, guest needs, and cross-channel cohesion.
• Oversee and guide team members in the creation of Strategic Input Documents, including journey maps, SEO and personalization strategies, page planning, and user flows, ensuring seamless integration of campaign and destination content into the broader digital ecosystem.
• Lead cross-functional forums (e.g., program briefings, brainstorms, introspectives) to shape guest-first digital experiences, foster alignment, and ensure holistic representation of digital priorities across marketing and technology teams.
• Partner with Product, Content, Analytics, and Marketing to translate strategic priorities into actionable digital deliverables and cross-platform implementations.
• Direct the testing strategy across campaign areas, including the design, prioritization, and analysis of A/B, usability, and personalization experiments. Share learnings across the team and ensure integration of winning variants into best practice templates and standards.

Campaign & Program Execution

• Oversee the execution of digital marketing campaigns and destination programs across the park's web, app, and online store platforms, ensuring timely delivery, cross-channel consistency, and alignment to business goals.
• Manage the tactical delivery of high-impact or complex campaign initiatives directly, while guiding team members on smaller programs to ensure expectations, timing, and quality standards are consistently met.
• Maintain visibility into team-wide campaign status and delivery risks, identifying blockers early and collaborating with cross-functional teams to resolve issues and maintain momentum.

Digital Guest Experience Champion

• Own the digital guest experience across assigned campaigns and destination programs, ensuring site, app, and store journeys reflect the park's guest-first standards and continually evolve based on data and user behavior.
• Monitor and interpret performance across web and mobile platforms; surface insights and recommendations that drive measurable improvements to journey flow, conversion, and guest satisfaction.
• Lead auditing and refinement of digital journeys across UDX properties and third-party partner platforms, identifying friction points, defining opportunities, and championing enhancements that align to business and guest goals.

Resource Management & Cross-Functional Collaboration

• Lead cross-functional alignment across Marketing, Communications Planning, Product, Technology, and Content partners to ensure that all campaign deliverables, timelines, and digital requirements are clearly scoped, communicated, and executed.

Required Skills & Experience

• Bachelor's degree in Marketing, Communications, Business or Advertising is required (Master's degree is a plus)
• 7+ years of experience in digital marketing, ecommerce or related field with proven ability to manage complex projects from strategy through execution across web and app platforms
• Demonstrated experience and success in ecommerce project management and marketing from concept to completion
• Proficiency in Microsoft Office Suite including Word, Excel, Powerpoint and Outlook (Advanced Excel and Powerpoint is a plus)
• Practical knowledge of Content Management System (CMS) publishing as well as website analytics tools is preferred (Adobe Analytics, QM, etc.)
• Exposure to A/B or multivariate testing, usability testing, or translating strategic inputs into digital deliverables is a plus