Trade & Revenue Specialist

About the Role:

Analyze customer trends (volumes, GS, trade margin, promo spending) and identify opportunity areas in terms of promo spending, assortment and product mix.Manage price promo lever defining its features (trend, extension, depth, SKU, …) and spending efficiency recommendations.

Analyze A&P spending, with a channel/ customer perspective, checking its effectiveness and efficiency.

Main Responsibilities:

Market & Customer data analysis:

Analyzes sell-in (customer/ category/ channel) and sell-out trend (customer/ category) sharing conclusions with Marketing, KAM, Sales Manager

Monitors and analyzes customer trade margin with the data support from Finance

Supports business data interpretation (e.g., category and brand trends analysis by channel/ customer) and identifies possible risks/ opportunities in the customer mix and/ or category mix within each customer

Develop the company dashboard with the aim to ensure the monitoring of the main company figures (e.g. P&L, sell-out market data, market share, market share competitors trends, etc..) and main business KPIs with the aim to provide to all the BU relevant data to support business understanding and development

Analyzes assortment price evolution and PPA by category

Supports Marketing in the definition of pricing strategies, with a yearly horizon, to define price lists and sharing recommendation with Sales team

Monitors, for the main price promo operations, with the market and customer data, the achievement of target objectives through effectiveness and efficiency evaluations (ROI) post mortems

Defines cross channel / customer cut price / multibuy mechanics standards through adequate models

Analyzes customer and competitors promo strategies to create benchmarks

Shares key learnings & net take away within Trade Marketing and Sales team

Store performance management:

Performs statistical analysis to study key qualitative KPI (and their weight) to be monitored within POS

Supports and develops specific analysis on the correlation between quality and customer turnover, also in collaboration with external sources

Business Compliance & Contracts management:

Executes and leads the process that ensures compliance for the Pay for Performance principle established in All Inclusive Contracts with an audit.

Leads the internal Consensus Meetings with Finance, Sales, TMK, GRC and GM per session, and a final year status for customer’s payment.

The role also coordinates the creation, modification or cancelation of all the Contracts, ensuring the GRC compliance through the process until signature, ensuring it’s fiting with the compliant process defined.

About You:

High System Proficiency (Excel, Power BI, SAP, Nielsen/IRI)

Revenue Growth Management experience

Trade Spend Optimization knowledge

Experience in Promotional Planning & ROI Analysis

Experience in Pricing Strategy & Execution

Experience in Commercial Forecasting & Budgeting

Data Analytics & Insights Generation knowledge

Financial Modeling & P&L Understanding

Our Benefits & Perks:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

Find out more here.