Content Strategist

An AI technology company that is transforming the global landscape of video content is in search of a dynamic Content Strategist Analyst who masterfully blends creativity with analytical prowess!

This role is perfect for someone who can transform data into compelling, scalable strategies that drive content success. You will evaluate performance across diverse global content channels, uncover actionable insights, and steer strategic decisions that shape the creation, localization, and expansion of our content worldwide. If you thrive where storytelling meets data-driven insights and enjoy using evidence to elevate creative performance, this position is tailored for you!

Responsibilities:

- Analyze the performance of channels and content across various languages, audiences, and formats, providing key insights that drive strategy.

- Identify emerging trends, growth opportunities, and areas needing improvement by leveraging engagement and retention data.

- Develop and refine strategies that guide what content to produce, localize, and promote in alignment with audience needs.

- Build and maintain comprehensive content dashboards that track essential key performance indicators (KPIs) such as engagement rates, average play views (APV), click-through rates (CTR), and audience growth metrics.

- Collaborate closely with our operations team to transform insights into tangible operational results that inform decision-making.

Requirements:

- 2–4 years of experience in content analytics, strategy, or marketing operations, ideally in media, YouTube, or localization contexts.

- Strong analytical skills with proficiency in data visualization and analytics tools like Looker Studio, Tableau, Power BI, or advanced Google Sheets.

- Comfort with interpreting metrics such as watch time, retention, and engagement to guide and optimize creative strategy.

- Experience with platforms like YouTube Analytics, Google Analytics, or social media performance tools to assess content effectiveness.

- A strategic communicator who excels at translating complex data into clear, compelling stories and actionable recommendations.

- A collaborative, curious mindset with a passion for understanding the global impact of content across cultures and languages.