Mobile Performance Marketing Manager (High-Scale Focus) - Flexible/Hybrid 🚀

Are you a High-Impact Mobile UA Expert seeking the Perfect Work-Life Balance? This role is for you!

We are a leading mobile/gaming company (based in Central Israel) looking for a highly analytical, results-driven Mobile Performance Marketing Manager/Specialist to join our team in a unique structure: Part-Time (50%) with maximum flexibility and a Hybrid/Remote-First work model.

At LioLan, we are at the forefront of technology, delivering exceptional value through AI-powered mobile games driven by data insights. Our approach combines agility, creativity, and a deep commitment to leveraging advanced artificial intelligence, while empowering our team to push the boundaries of innovation. Every game we create is shaped by deep market research, designed to lead innovation and elevate player experiences.

This is a rare opportunity to manage extremely high advertising budgets, drive global growth, and directly impact the success of world-class mobile products—all while enjoying unprecedented flexibility in your schedule.

If you have proven experience in Mobile Performance Marketing (especially Social), live and breathe data, and are looking for a significant professional challenge on a flexible schedule—we want to hear from you!

• Scope: Part-Time (50% position) – approximately 20 hours per week.
• Maximum Flexibility: We offer a highly flexible and remote-first work model. You will have significant autonomy over your working hours and days.
• Hybrid Requirement: The role is predominantly remote (Work From Home) with an expectation to join the team in our Central Israel office 1-2 times per month for key strategy meetings and team alignment.

• High-Scale UA Management: Take full ownership of planning and executing global User Acquisition (UA) campaigns for our mobile apps/games, maintaining a focus on exceptionally high budgets (High-Scale performance).
• Social Platform Mastery: Lead advanced campaign management and optimization across core social media platforms, primarily Meta (Facebook/Instagram) and TikTok, including creative iteration and testing.
• Data-Driven Optimization: Conduct deep-dive analysis using attribution platforms (AppsFlyer/Adjust) to identify performance levers, optimize campaigns, and ensure aggressive ROI/ROAS targets are met.
• Cross-Functional Collaboration: Work closely with the Creative, Data, and Product teams to align marketing efforts with overall business goals.

• 3+ Years of Hands-On Experience in Performance Marketing / User Acquisition, with a strong emphasis on Mobile Apps or Gaming.
• Essential Experience managing and scaling VERY HIGH BUDGET SPENDS (High Scale is a must-have).
• Deep Expertise in running and optimizing performance campaigns on Social Media Platforms (Meta, TikTok).
• Exceptional Analytical Acumen: Fluency in mobile measurement (LTV, ROAS, CPI) and hands-on experience with mobile attribution tools (AppsFlyer/Adjust).
• High Level of Independence and Accountability: Must be a self-starter with excellent time management skills, crucial for success in a part-time/remote environment.