Paid Social Campaign Manager

Who we are:

Ingenio is a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. We are passionate about connecting people with the world’s best advisors and content to empower everyone to live happier lives.

Ingenio offers the world’s largest portfolio of over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, and Kang.

How you’ll be impactful:

As a Paid Social Campaign Manager, you will be the driving force behind our paid social activity, overseeing the end-to-end lifecycle of high-impact campaigns. You will leverage data-driven insights to scale brand reach, optimize performance marketing, and directly influence our bottom line across global social platforms.

What you’ll be doing:

Strategic Campaign Management:

• Architect and execute full-funnel paid social campaigns across Meta Ads, TikTok Ads, and emerging platforms to meet growth and ROI targets.
• Manage daily optimizations, including bidding strategies, audience segmentation, and budget allocation to maximize efficiency.
• A/B test creative elements, landing pages, and ad formats to improve conversion rates continuously.

Creative Strategy & Collaboration:

• Partner with creative teams to brief and develop high-performing assets (video, static, and copy) tailored to platform-specific behaviors.
• Maintain brand integrity while ensuring all content is optimized for high engagement and platform trends.

Measurement & Advanced Analytics:

• Own the data stack for social ads, utilizing tools like AppsFlyer, GA4, Mixpanel, and internal BI dashboards to track attribution and LTV.
• Synthesize complex data into actionable weekly reports that provide stakeholders with clear insights into performance and future opportunities.

Cross-Functional Leadership:

• Collaborate with Product and R&D to ensure seamless implementation of tracking and technical alignment for conversion events.
• Work alongside Data & BI to refine audience modeling and improve predictive targeting capabilities.
• Stay ahead of the curve by identifying shifts in privacy regulations (iOS changes, etc.) and industry trends to keep our strategy future-proof.

What you’ll need to be successful:

• Proven Track Record: At least 3+ years of specialized experience in paid social media marketing, with a focus on high-growth performance environments.
• Scale Expertise: Demonstrated experience managing monthly budgets exceeding $150K across Meta and TikTok, specifically within the App Performance space.
• Technical Proficiency: Deep understanding of the iOS ecosystem, including hands-on experience with SKAdNetwork (SKAN), in-app event optimization, and privacy-centric tracking workarounds.
• Analytical Rigor: Expert-level ability to translate raw data into strategic insights using platforms such as GA4, Mixpanel, Tableau, or similar BI tools.
• Strategic Thinking: A Bachelor’s degree in Marketing, Business, or a related field (or equivalent professional experience) that supports a data-driven approach to advertising.
• Creative Intuition (Plus): Familiarity with content management systems and design principles; ability to guide the creative process to enhance ad performance.

Perks & Benefits:

• Friendly, talented, collaborative, and entrepreneurial team
• Competitive and comprehensive benefits and perks
• Work in the international company
• Generous holiday and PTO policies
• Technology stipends
• Training and development opportunities and allowance
• Fun and inclusive digital, and in-person events
• Employee groups - DEI committee, fun committee, wellness group and more
• Hybrid working model - work from home up to 3 days/week, our office is located in Petakh Tikva