E-Commerce CRO Lead

ZyG is revolutionizing eCommerce with the first Agentic Growth Engine for DTC brands - an end-to-end platform that helps product inventors and entrepreneurs turn their products into successful D2C businesses. The Engine addresses the three key challenges of DTC eCom success - poor product bets, lack of scale infrastructure, and the need for often-complex financing. With a connected system of AI Agents built on a unified data infrastructure, the Engine analyzes product-market fit before launch, replaces the fragmented tools, agencies, and manual workflows that typically power eCom growth, and offers the financing needed for DTC scale.

What you'll do

• Architect Scalable Systems: You won't just optimize single stores; you will build standardized funnel architectures, offer engines, and template libraries that scale across all current and future brands.
• Own the Full Funnel: Drive optimization from the Landing Page to Purchase. You are responsible for CVR, subscription opt-ins, and expansion (upsell/cross-sell).
• Optimize for Economics: Look beyond simple conversion rates to optimize for LTV and CAC payback. You will balance immediate acquisition with long-term retention economics.
• Lead Experimentation: Move the organization from ad-hoc testing to repeatable learning loops using A/B testing and multi-armed bandits.
• Enable AI Evolution: Partner with Product and Engineering to design structured, AI-ready systems that allow for automated variant generation and personalization.

Who you are

• The Growth Architect: 5+ years in CRO, Growth, or Funnel Optimization, with deep experience in subscription DTC models.
• The Systems Thinker: You prefer building platforms and reusable frameworks over one-off fixes. You know how to make work compound across multiple brands.
• The Analyst: You have a strong grasp of unit economics. You understand the tradeoffs between CVR and LTV and make decisions based on data, not just intuition.
• The Collaborator: You are comfortable working cross-functionally with Product, Data, and Creative to turn brand learnings into platform-level assets.