E-commerce D2C Manager- 3552

A Global supplements company is seeking a talented D2C Ecommerce Manager!

This role is responsible for managing and developing the company's Direct-to-Consumer (D2C) sales activity; Overseeing all of the company’s interactions with the end consumer across direct channels, including the e-commerce website, performance marketing, consumer data management, customer journeys, and customer service operations.

The role requires strong business leadership, performance analysis, and data-driven decision-making.

Key Responsibilities:

• Formulating the company’s D2C strategy.
• Setting goals, planning actions, and determining budgets for direct-to-consumer sales activities.
• Managing a team in the areas of service and e-commerce.
• Ongoing management and optimization of e-commerce operations.
• Responsibility for the website’s business and operational performance, including monitoring digital KPIs and improving purchasing processes.
• Managing performance marketing across digital channels: leading paid campaigns (Google Ads, Meta, Email Marketing), including budget planning, setting business objectives, analyzing performance, and driving optimization processes in collaboration with suppliers/teams.
• Managing consumer data and customer journeys:
• Responsible for data collection, segmentation, and enrichment, along with maintaining and implementing digital systems such as CRM, Marketing Automation, AI tools, and more.
• Managing the company’s consumer service operations: overall leadership of phone and digital service teams, developing procedures, measuring performance (SLA, NPS), conducting training, and operational supervision. Handling complex calls/complaints, call sampling, and providing ongoing feedback.

Position Requirements:

• Academic background in Marketing / Communications / Information Systems / Business Administration or any other relevant field.
• Pre-medical or Naturopathy education – a significant advantage!
• Experience in e-commerce in similar organizations in the food / nutritional supplements sector.
• Experience as a Customer Service & Experience Department Manager in similar organizations.
• Proficiency in CRM systems and data analysis tools – strong technological and digital orientation.
• High analytical ability, data fluency, and drawing insights.
• Broad business vision combined with attention to detail.
• Proven ability to lead, train, and manage teams