User Acquisition Manager – Meta (E-commerce)

We are seeking a highly analytical and results-driven Customer Acquisition Manager to lead and scale performance marketing for a growing D2C e-commerce brand in the medical health products vertical.

You will own paid acquisition across Google Ads, Meta, and additional channels — with full responsibility for ROAS, revenue growth, and funnel conversion performance. This role requires an independent self-starter who can execute, optimize, and iterate quickly based on data.

Key Responsibilities

Lead customer acquisition strategy and execution for the D2C e-commerce business

Manage and optimize paid media budgets with a strong focus on ROAS and profitability

Scale performance across Google Shopping, Performance Max, Search, and Meta

Optimize full-funnel customer journeys — from awareness to purchase conversion

Conduct A/B testing across creatives, audiences, bidding, and landing pages

Report and communicate performance metrics weekly and monthly

Identify new channels, tactics, and opportunities for revenue growth

Collaborate with creative, product, and operations teams to align strategy and execution

2+ years of experience managing PPC campaigns for e-commerce

Proven success optimizing toward ROAS, CPA, and conversion rate improvements

Hands-on experience with Google Shopping, Meta Ads, and data-driven media buying

Strong analytical skills with proficiency in performance dashboards and data interpretation

Strong understanding of website funnel behavior and CRO principles

Detail-oriented with clear communication and reporting capabilities

Highly independent, proactive, and comfortable managing projects end-to-end

What We Offer

Significant ownership over a high-growth D2C acquisition engine

Opportunity to scale a multi-million-dollar e-commerce operation

A dynamic, performance-driven environment with real business impact

Hybrid work structure: 4 days in office, 1 day remote