Distribution & Growth Marketing Manager

The Team:

We are a small but mighty marketing team. We don't believe in silos or "not my job" mentalities. We move fast, we experiment constantly, and we punch way above our weight class. You’ll be joining a tight-knit squad where everyone’s contribution is visible, working closely with our VP of Marketing to turn our strategy into high-impact results.

What is the Role?

We are looking for a Manager, Distribution & Growth to be our reach and channel optimizer. In a lean team, every touchpoint matters. Your mandate is to ensure that the incredible content we produce doesn't just sit on a shelf - it reaches the right eyes at the right time.

Reporting to the VP of Marketing, you will be the driver behind our channel performance. From fine-tuning the gears of our website to helping us navigate the emerging world of AI-driven search, you’ll ensure that when local government leaders are looking for solutions to their community's biggest challenges, Zencity is exactly what they find.

Responsibilities

• Channel Management: Lead the day-to-day performance and health of our core channels: the Zencity website, our newsletter programs, and our social media presence.
• Content Amplification: Partner with our content creator to design and execute a distribution playbook. You’ll ensure our stories are shared across all platforms to maximize reach - with a specific focus on engaging our community of dedicated public servants.
• SEO & AI Visibility: Execute our technical SEO and AI Visibility strategy. With guidance from leadership, you’ll help ensure Zencity remains the most discoverable brand for city managers and local leaders as search behavior evolves.
• Performance Tracking: Act as our "data pulse." By tracking traffic quality, engagement, and lead flow, you’ll provide the insights that help our team decide where to focus our energy for the biggest impact.
• Collaborative Execution: Work hand-in-hand with Content and Design to ensure our platforms are functional, beautiful, and perfectly aligned with our narrative.
  
  

• 3+ years of Marketing Experience: You’ve worked in growth, distribution, or channel management within a B2B SaaS environment.
• Hands-on Channel Knowledge: You’re comfortable navigating HubSpot and social media tools.
• Search Curious: You have a solid grasp of SEO basics and are eager to explore how AI (like LLMs) is changing the way people find information.
• Scrappy & Detail-Oriented: You enjoy the "doing": whether it’s optimizing a newsletter layout or checking that our latest blog post is perfectly indexed.
• Mission-Driven: You’re excited about the intersection of tech and local government.
• Team Player: You thrive in a collaborative, small-team environment where you can learn from others and contribute to a shared goal.
  
  

• Mentorship & Growth: Work directly with experienced marketing leadership in a role designed for professional development.
• Impact: Your work directly helps hundreds of cities improve the lives of millions of residents.
• A Category-Defining Mission: Help us shape the future of how cities and residents communicate.