UA Manager

RealPlay LTD is a fast-growing and innovative startup in the Gaming industry, specializing in managing online social casino games for the US market. We're looking for a talented and passionate UA Managerr to join our Marketing team. Join us at RealPlay, where we believe that play isn’t just entertainment — it’s essential. We're passionate about creating engaging, data-driven digital experiences that delight and inspire players across the globe.

Responsibilities

• Own and scale high-budget PPC campaigns across multiple platforms
• Manage and optimize campaigns on Google Ads, Bing Ads, Apple Search Ads, and social channels
• Develop and execute full-funnel user acquisition strategies
• Deeply analyze performance and continuously optimize bids, keywords, targeting, creatives, and funnels
• Lead keyword research, structure, expansion, and ongoing optimization
• Ensure accurate tracking and attribution using pixels, events, and conversion setups
• Work hands-on with Google Tag Manager to implement, debug, and improve tracking
• Monitor KPIs such as CPI, ROAS, LTV, retention, and conversion rates
• Collaborate with creative, product, and analytics teams to test and scale winning strategies
• Stay on top of industry trends, platform updates, and best practices in gaming performance marketing
  
  

• 3–5+ years of hands-on experience as a PPC / Performance Marketing Manager
• Proven experience managing high-scale campaigns with a minimum monthly budget of $500K
• Strong experience with Google Ads, Bing, Apple Search Ads, and social paid channels
• Deep understanding of web user funnels, conversion paths, and attribution
• Strong technical knowledge of pixels, events, and Google Tag Manager
• Excellent understanding of keyword strategy, optimization, and campaign structure
• Highly analytical, data-driven, and comfortable working with large datasets
• Self-starter with strong ownership, prioritization, and communication skills
• Experience in gaming, mobile, or high-scale consumer products – a strong advantage