B2B Digital Marketing Specialist

About us

Systematics Ltd. is a leading Israeli provider of advanced technology solutions across multiple industries. We support engineers, designers, manufacturers, scientists, municipalities, and government agencies with world-class software and hardware solutions - enabling smarter, more effective work.

At Systematics, you’ll join a dynamic and innovative team passionate about change and growth, where you can contribute to impactful projects and thrive in a technologically advanced environment.

Role Overview

As a Marketing Specialist at Systematics, reporting to the CMO, you’ll help turn business strategy into practical, data-driven marketing plans. You'll collaborate with MARCOM and sales teams, manage cross-company marketing initiatives, and play a key part in building the company's marketing infrastructure.

Key Responsibilities

• Lead marketing projects for the company’s four business units, from brief to execution, including timeline, task, and vendor management.
• Work closely with MARCOM on digital campaigns, webinars, events, and demand generation activities - including performance tracking and optimization.
• Implement and manage marketing tools and platforms (Marketing Automation, CRM, project/task systems), ensuring smooth integration with business needs.
• Conduct market and customer research, analyze data, monitor competitors, and extract insights that guide messaging and new marketing opportunities.
• Build dashboards and periodic reports, track marketing KPIs, and present insights to management and business units.

Location: Full-time, Ramat HaHayal.

Requirement

• Academic degree in Marketing, Business Administration, Communications, or Industrial Engineering with a marketing orientation - required.
• MBA or further studies in digital marketing or product management – an advantage.
• 2- 3 years of experience in B2B tech marketing (Marketing Project Manager, Product Marketing, Marketing Operations, MARCOM) - required.
• Hands-on experience in B2B digital marketing (campaigns, content, events, webinars, SEO/SEM).
• Strong analytical skills and experience using data to measure and improve marketing performance, hands-on experience with SQL, Excel, and BI tools - required.
• Excellent writing skills in Hebrew and English.

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